Introduction
Nowadays, the media acts significant role around the world. It has large effects on social life, among different generations. With the development of technology, media involved many forms, just like radio, television, the Internet, social media and so on. In the UK, media has become a typical case which has a long history and indispensable. In addition, it has great influence to distinctive aged people and also affects the relationships of them.
Thus far, this discussion on "The Media and Family Education" has been considered as makeable aspects of this topic: What effects do media have on family inner life and relationships? What impact do media have on young individuals? And how can parents and others take advantage of these media effects on their children?
I would like to think how media affect the fathers and mothers themselves. Especially, I tend to consider the impact of the media on parents about parenting that is the media play a role in supplying information and support to parents about child-rearing. In other side, as we have been considering more the effects of the media on kids, I want to change my focus to the influence of the media on the parents in the British society and culture.
Procedure
Gathered and analyzed data about the role of the media in family education from a variety of sources, including research studies, press reports, and media project samples and descriptions. The reference include such fields as media policy, historical research, communication research, parent education, journalism, publishing, broadcasting, media economics, anthropology, sociology, advertising, and public relations.
Findings
In the past years, there has been a debate about child-rearing in the field of media. Almost every kind of mass media, from presses to broadcastings and the internet, information about education are being directed to parents to a special focus. I undertook a study of the role of the media in family education. Its goal was to pull together existing information, to offer some primary observations in order to take discussion in the future.
It was clearly acknowledged that parents are an important audience for children''s media, as monitors and mediators of their children''s experience, as the final target of much of the advertising and many of the messages in children''s media, and as the family members most likely to experience and influence any media effects on children''s behavior. It was further acknowledged that some children''s and family programs, such as BBC children in Need, Cbeebies, cbbc, offer powerful models for healthy care giving behavior, and that parents sometimes watching them for aims. The following is a summary of my findings.
Advantages in the Media''s Role
In assessing the current state of media attention to parenting, several positive and promising developments emerged. Of these developments, the following four strengths were particularly noteworthy:
Parenting has become a main stream among topics in many print media.
Printed parenting materials have proliferated dramatically in the past two to four decades--books, magazines, newsletters, regional parenting papers, pamphlets, and parenting articles in newspapers. Over 1500 parenting books are estimated to be in print today, representing about 20% of the "psychology" market. Similarly, over 200 magazines are estimated to be devoted to aspects of parenting and family life, not including women''s magazines and other more general titles that include significant parenting material. Controlled-circulation, regional parenting papers, typically distributed free to consumers, are now available in almost every major city, and controlled-circulation "baby" magazines, also free to consumers, reach almost every new parent. Child and family beat reporters have become quite common at major daily newspapers, and "child-related" stories are a regular feature of the news landscape. In short, almost every parent, regardless of socioeconomic status, is exposed to printed information about parenting, most repeatedly.
Parenting initiatives within the electronic media are expanding.
In particular, significant growth is occurring in three areas: (1) in public television, where two parenting series ran la