社会性软件在导游人员学习中的应用研究
Using Social Software to Facilitate Tour Guide Learning
【摘要】 随着社会的发展和知识经济时代的到来,我国旅游业的发展呈现出新的特点,这对旅游业从业人员的重要组成部分——导游人员提出了更高的要求,导游人员为了适应时代的需要,必须通过各种形式的非正式学习来优化自身的知识结构。近年来以BBS、Blog、Wiki等为代表的社会性软件,在人们生活中得到了广泛的应用。社会化趋势可以说是一场互联网的革命,社会性软件的应用是这场革命的技术标志。由此,互联网应用模式开始从传统的“人机对话”逐渐转变为“人与人的对话”。社会性软件以现实社会关系为基础,模拟或重建现实社会的人际关系网络,形成了社会交往模式的新形式,对知识传播和革新也产生了新的方式。本文认为社会性软件可以影响并促进导游人员的学习,但必须通过对社会性软件及相关资源进行设计、开发、利用和管理。本文作者借鉴教学系统化设计的流程,设计、开发、使用并评估了导游人员学习系统。首先,文章以社会性软件为切入点,对社会性软件的概念、内涵及国内外相关理论和应用研究现状进行总结和评述。然后从导游人员的知识结构出发,讨论了社会性软件在导游人员个人知识转化中的作用;并通过调查对导游人员进行需求分析,认为导游人员通过利用社会性软件可以更方便的获得和整理自己的专业知识。同时,文章通过分析两款导游人员经常使用的社会性软件,提出了固定的BBS+自由的社群——混合型导游人员自导式学习的模式。最后,文章从技术层面进行了基于社会性软件的导游人员学习系统构建。采用Comsenz公司的核心产品:社区论坛系统Discuz以及符合Web2.0理念的社区个人空间系统X-Space、社区门户聚合系统SupeSite、社会网络关系软件UCenter Home构建了基于社会性软件的导游人员聚合性学习平台。
【Abstract】 This thesis which consists of seven parts is intended to suggest that social software can facilitate the learning of tour guider by design, development, utilization and management of the recourses of social software. With the development of economy and knowledge, some new characters of tourism industry have begun to come forth. Tour guiders, as the important part of tourism human resource, have to face significant challenges. So, tour guiders should optimize their knowledge structure by different kinds of non-formal leaning in order to adapt the development of contemporary tourism industry. In recent years, social software, such as BBS, Blog, Wiki, has widely applied to our present life. The rise of application of social software is an indication that Internet is changing. Thus, there is a shift in Internet application model from Human– Computer to Human– Human interface. The social software simulates the human relation network of the real society in the Internet, which established the new model for social communication and knowledge diffusion and creation.Based on the social software, this thesis introduces and summarizes the concept, domain, relevant theories, and application situation of social software. Taking the knowledge structure of tour guider as the analysis start point, the author works on finding out the role of the social software in the personal knowledge acquisition and management for the tour guider by doing needs analysis. Following the analysis, the author reveals the model, which based on BBS + free community, of the blended self-directed learning system for tour guider.In the last part of the thesis, following ADDIE instructional system design process, the writer designs, develops, implements, and evaluated the tour guider learning system based on social software by Discuz, X-Space/SupeSite and UCenter home.
【关键词】 社会性软件; 导游人员; 学习系统; BBS; Blog
【Key words】 Social software; Tour guide; Learning system; BBS; Blog
社会性软件在导游人员学习中的应用研究
致谢 4-5
摘要 5-6
ABSTRACT 6
引言 10
第一章 绪论 10-14
1.1 研究的背景 10-12
1.1.1 当前旅游行业背景 10-11
1.1.2 信息技术的变化 11
1.1.3 面临的挑战 11-12
1.2 研究的意义与创新点 12-13
1.3 研究的思路和方法 13-14
第二章 相关文献综述 14-25
2.1 关于社会性软件概念的研究 14-20
2.1.1 社会性软件的定义 14-17
2.1.2 社会性软件的分类 17-19
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