绿色浪潮下的江西省农产品出路问题探析

论文编号:GM008    论文字数:11140,页数:18

摘   要
     长期以来，由于人类只求发展，不重视环境保护，导致地球资源的逐年减少和人类环境不断恶化。随着社会发展，经济与环境的关系越来越密切，很多国家日益重视环境问题。越来越多的消费者已经正确地树立起“绿色环保”的意识，他们已经用“绿色观点”来选择商品，并向生产者施加影响。随着绿色浪潮在全球的兴起，环境保护与国家贸易越来越密切地联系在一起。
在当今社会中，经济的全球化是世界发展的趋势，遵守国际贸易准则，参与经济活动是我国企业发展的必由之路。所以，企业在国际贸易活动中应牢牢抓住“绿色”这个主题，认真考虑如何把环境保护提供大量甚至是无限的市场机会变成企业营销机会，利用绿色来打开进入国际市场的突破口，增加企业的销售量，提高企业的出口能力。本文仅从绿色营销角度就江西农产品的出路问题予以初步探讨。

【关键词】绿色浪潮  江西农产品  绿色营销 

Abstract
For a long time, because of neglecting the environment protection and blindly developing, resources of our world are gradually decreasing, and the environment condition is deteriorating. With the development of society, economics and environment are more and more close, which makes many countries attach an importance to the environment. “Green Environmental Protection” spreads in many customers and this has already been the rule when people do some shopping and it also affected on manufacturers. With the wave of environment protecting, the environment protection and trade are tied up tightly.
Nowadays, globalization is the trend of development. Abiding by the international trade rules and anticipating economic activity are the only way of the development of our enterprise. So enterprises should grab “Green” subject in international trade activity. They should consider how to shift the great marketing opportunity supplied by environment protection to opportunity on marketing and take “Green Environmental Protection” as breaking point so as to increase the sales and to promote the export capacity of enterprise. This thesis probes the way for Jiangxi agricultural products from angle the green marketing.
 
[key Words] Green Wave; Jiangxi Agricultural Products; Green Marketing

目   录
1  绿色浪潮兴起的背景、原因及其影响 ..........................2
1.1 绿色浪潮兴起的背景 .......................................2
1.2 绿色浪潮兴起的原因 .......................................3
1.3 绿色浪潮兴起的影响 .......................................5
2 江西省农产品贸易发展现状 ...................................7
2.2 农产品贸易的出口分析 .....................................9
3 江西省农产品贸易在绿色浪潮下受挫的原因探析 .................11
4 绿色营销策略 ...............................................13
4.1 开发研制绿色食品 .........................................13
4.2 优化产业结构 .............................................14
4.3积极采取有效措施,吸引外资对农业的投入 .....................14
4.4 大力推进农业产业化经营,实施农产品品牌战略 ................15
4.5 关注国际市场消费理念和消费趋势,大力发展生态农业 ..........15
参考文献..................................................... 17
致  谢 .......................................................18