论文编号:GM844 论文字数:4288
太阳能灯具的欧洲市场分析报告
摘要 太阳能灯使用太阳能供电，运行成本几乎为零，并且外型美观适用于多种场所。由于太阳能灯具与生俱来的种种优势，其必将成为照明行业的新宠。近年来，很多企业也纷纷投入了大量的技术和资金开发这一新兴产品。而伴随着大规模推广的到来整个市场必将进入加速洗牌期。本文通过宁波神鱼机械有限公司现状分析与对欧洲市场的分析进行调查并提出一些建议。
关键词 外贸；太阳能灯；优势；竞争
Survey of solar lamp in European market
Abstract The use of solar power and solar energy lamp, the operation cost is almost zero, and the appearance is applicable to many places. Because of many advantages of solar lamps are born with, it will be the lighting industry has become the new favorites. In recent years, many enterprises have invested a lot of capital and technology to develop the new products. Along with the arrival of large-scale promotion of the whole market will enter the accelerated shuffle period. This paper analyses the present situation of Ningbo Shenyu Machinery Corporation and Analysis on the European market investigation and some suggestions.
Key words Foreign trade；solar lamp; dominance; compete
目 录
1引言3
2宁波神鱼机械有限公司出口状况3
2.1宁波神鱼机械有限公司概况3
2.2宁波神鱼机械有限公司出口状况3
2.2.1近两年本公司出口不稳定3
2.2.2企业成本上升，影响本公司出口4
2.2.3公司技术不能满足欧洲市场需求4
3欧洲市场状况5
3.1欧洲太阳能灯具市场需求量大，但技术不成熟5
3.2欧洲太阳能灯具的市场购买力偏向LED5
3.3欧洲的科技与人文对太阳能灯市场的影响5
3.4欧洲经济出现问题对本公司造成影响6
4宁波神域机械有限公司对策与建议6
4.1太阳能灯市场饱和转向前景比较好的LED灯6
4.2认清重点了解与开发国外市场6
4.3做足品牌价值的宣传7
4.4针对欧洲市场专门设立相关的售后服务点7
5总结7
6参考文献8
7致谢...... 9
