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论文编号:GM457 论文字数:19022.页数:28
摘 要
开拓巴西新市场是浙江企业“市场多元化”战略的重要组成部分。中巴经贸关系起步较晚，国际贸易和投资合作规模尚小，但近年来两者贸易投资发展迅速，但发展空间还很巨大，得益于巴西迅速的经济增长、潜在的广阔空间和丰富的自然资源，两者的互补性较强，浙江与巴西存在许多互补利益和双赢互惠的前景。当然，浙江企业在巴西的经贸活动仍然面临着许多风险和挑战，主要是东道国国家的投资环境较复杂、国际竞争者较多和浙江企业本身的竞争能力较弱。客观地分析巴西市场的形势和前景、制定合理的对策具有十分重要的意义。本文拟就这一问题作一些探讨。
关键词：巴西市场、浙江企业、机遇与挑战 投资策略
STRATEGIES FOR ENTERPRISES IN
ZHEJIANG PROVINCE TO OPEN UP THE BRAZILIAN MARKET
ABSTRACT
This paper presents a solution for Enterprises in Zhejiang Province to open up the Brazilian Market in the new economic age. To open up the Brazil Market is one of the major parts of Zhejiang’s diversified market strategy. Sino-Brazil economic relations started quite lately, and the trade and investment cooperation long remained at a relatively lower level. Sino-Brazil economic and trade activities have moved forward rapidly, but the development room is still very huge. It benefit from the rapid economic growth in Brazil, the vast space of potential development and an abundance of natural resources. The highly complementary with each other will promote Brazil and Zhejiang to obtain more complementary interests and win-win prospects.
At the same time, however, Enterprises in Zhejiang Province still face many risks and challenges to enter the Brazilian market. The major factors are: the environment of the host country is very complex, intense presses from the international competitors and the weak competitiveness of enterprises in Zhejiang Province. An objective analysis of the situation and prospects for Brazilian market, and to formulate a reasonable strategy is of great significance. This paper supposes to make some discussions on this issue.
KEYWORDS：Brazilian Market,
Zhejiang Enterprises
Opportunity and Challenge
Investment and cooperation Strategy
浙江企业开拓巴西市场的对策研究
正文目录
第一章 引言 1
第一节 选题背景 1
第二节 选题意义 1
第三节 研究思路 2
第二章 浙江企业开拓国际市场研究的理论基础 3
第一节 国际市场进入方式选择 3
第二节 国际市场营销理论 5
第三节 浙江企业进入国际市场的现有模式 5
第三章 浙江与巴西经贸合作现状分析 7
第一节 中巴经贸合作概况 7
第二节 浙江企业开拓巴西初步成果 9
第四章 浙江企业开拓巴西市场的机遇与风险分析 12
第一节 浙江企业开拓巴西市场存在的机遇 12
第二节 可合作投资的具体产业领域研究分析 14
第三节 浙江企业开拓巴西市场面临的风险和挑战 16
第五章 浙江企业开拓巴西市场的对策研究 18
第六章 总结 21
参考文献 22
致谢 23
