Flash动画在商业广告中的运用

论文编号:DH008   论文字数:5035,页数:13

Flash动画在商业广告中的应用——《OK邦》
  
    摘要:在Flash动画日益成为以时尚青年为主体的广大网友喜闻乐见的娱乐形式的今天，利用Flash幽默搞笑、动感十足的制作风格引起大家的关注并广泛传播，成为一种有用的商业宣传方式。
 每年全球的广告费高达4000多亿美金，广告涉及我们生活的所有方面，它不仅会左右你的大大小小的购买决定，还会左右你的情绪、喜好，塑造你的虚荣心与外貌，甚至会左右你的思想、感觉、生活态度与价值观，广告就像一面镜子，映射出芸芸众生的所有梦想、希望、快乐、悲伤……
 Flash是最方便的动画制作工具之一，同时这种格式的动画易于在网络上传播，不分国界不分地域，可以及时地接收和观赏，打破传统传播媒介的时空限制。而现在移动设备上网的技术正在快速发展，包括无线上网、手机上网、网络电视等，这代表未来人们可以随时随地地连接上网络。这使得Flash动画的优点更突出，也使得它在商业广告用途中的优点十分突出。
关键词：Flash,动画，商业广告 
ABSTRACT
  In the Flash animation is becoming fashionable youth as the main forms of entertainment loved by the majority of users today, Flash, Humor, action-packed production styles of our attention and widespread as a useful way of commercial promotion.
  Advertising around the world each year up to more than 4000 billion U.S. dollars, advertising related to all aspects of our lives, it not only will your purchasing decisions big and small, but also about your emotions, preferences, shape and appearance of your vanity, or even will be about your thoughts, feelings, attitudes and values, advertising is like a mirror, map out the multitudes of all dreams, hope, happiness, sadness...
  Flash animation is the most convenient tool, while the format of the animation easily spread in the network, regardless of national boundaries, regardless of geography, in time to receive and watch, break time and space constraints of traditional media. And now mobile devices are rapidly developing Internet technology, including wireless Internet, mobile Internet, network television, it represents the future of people to connect anytime, anywhere on the network. This makes the advantages of Flash animations more prominent, also makes it the advantages of commercial advertising in a very prominent.
Key words: 
Flash, animation, commercials

目 录
摘要
Abstract
一、Flash含义的诠释和对其发展的介绍……………………………………………5
 1.1 Flash的概念与理论梳理 ……………………………………………………5
 1.2 Flash的发展概况………………………………………………………………5
 1.3 Flash的风格分析………………………………………………………………5
二、Flash动画原理和技术特性………………………………………………………6
三、 Flash动画在商业广告中的应用 ……………………………………………7
   3.1商业广告的概念 …………………………………………………………………7
   3.2广告设计的任务与原则…………………………………………………………8
   3.3Flash动画在商业广告中的应用 …………………………………………9
四、结束语…………………………………………………………………………………11
致谢…………………………………………………………………………………12
参考文献