摘要:如何防止就企业文化搞企业文化,使企业文化游离于制度文化之外,脱节于生产经营。要继承、发扬传统的优良文化,坚持改革创新,形成兼收并蓄、独具特色的文化体系,就要把握时机,适时导入企业文化理念体系和形象识别系统;要把效益、效率、效果作为企业文化建设的出发点和落脚点,把企业文化的理论成果转化为推进企业持续健康快速发展的强大精神动力。因此,管理者的态度和行为决定企业文化建设的成败。
关键词:软实力; 企业文化理念; 制度文化; 形象识别系统; 长效机制
Explore how the new era of reform and innovation to promote the spirit of enterprise culture
Abstract:
On how to prevent corporate culture engage in corporate culture, corporate culture so that drifted away from the cultural system, out of touch in the production and management. To inherit and carry forward the fine traditional culture, adhere to reform and innovation to create a good mix, and unique cultural system, it is necessary to grasp the opportunity and time to import the concept of enterprise culture systems and image recognition system; should effectiveness, efficiency, effectiveness as a corporate culture Construction of the starting point and final goal of the theoretical achievements of the corporate culture into a business to promote sustainable, healthy and rapid development of a strong spiritual power. As a result, managers of the attitudes and behavior of the decision of the success or failure of the enterprise culture.
Key words: soft power; the concept of enterprise culture; cultural system; image recognition system; long-term mechanism
一、引言
21世纪是经济全球化的时代,也是文化管理迅速兴起并在企业中得到广泛实施的时代。企业文化的实质就是企业的价值观,作为企业的上层建筑,是企业软实力的体现,是企业经营管理的灵魂。推进企业文化建设,能够有效地统一方向、凝聚力量、激发斗志、提升实力。推进企业文化建设,对于贯彻落实科学发展观,促进企业又好又快地发展具有十分重要的意义。下面如何推进企业文化建设谈几点粗浅的看法。