摘要:随着我国市场经济体制的不断完善,医疗市场竞争日趋激烈。树立正确的营销战略管理理念,越来越受到医疗机构的重视。本文分析了当前我国医疗机构进行市场营销的战略,探讨在市场营销中创建医疗机构竞争性优势,促进医疗机构可持续性发展。
关键词:市场营销; 医疗机构; 实施战略
Discussion of marketing in the medical institutions to implement the strategy
Abstract: As China''s market economic system continuously improved, the health care market is becoming increasingly fierce. Establish the correct management of the concept of marketing strategy, more and more medical attention. This article analyzes the current medical institutions of our marketing strategy, explore the marketing of medical institutions to create competitive advantages, and promote sustainable development of medical institutions.
Key words: Marketing; medical institutions; implementation strategy
一、引言
医疗机构市场营销是以满足就医顾客生理、心理及精神等各方面的需求为出发点,科学规范地实施医疗机构的各种技术与管理活动,为就医顾客提供满意的医疗服务并保证医疗机构目标实现的过程。医疗机构的经营管理者只有及时转变思路,正视经营管理中存在的困难,采取有效的策略,才能在市场竞争中立于不败之地。医疗机构的市场营销观念是指医疗机构
在组织、策划医疗机构营销活动时,所依据的指导思想和行为准则。