英语论文-精神与形象造就优秀企业
资料包括： 论文(23页5721字)
说明：
摘 要 ：随着世界经济全球化的发展，企业间竞争越加激烈。在现代经济条件下，中国文化界，企业界对企业文化的研究也越加深入。其中著名研究者王吉鹏在其著作《企业文化理念体系构建实务》中写道：企业文化是企业的灵魂，是推动企业发展的不竭动力。本文作者认为中国企业要想成功的发展，就必须重视企业文化的建设。本文主要阐述企业文化对企业良好发展的重要作用，传统文化对企业文化形成的重大影响，论证企业精神是管理过程中的精髓，企业形象是企业的外衣，两者内外结合、相互作用，形成优秀的企业。优秀的企业文化具有坚硬的抗击力，在实际操作中推动企业发展，创造卓越业绩。
关键词 企业文化；企业精神；企业形象；企业管理
Abstract
With the economic development, the enterprises competition is increasingly intense. In the modern economic condition, Chinese culture circles and business circles research on corporate culture more deeply. Among them, the famous researcher Wang Jipeng wrote in his works Enterprise Culture Philosophy System Construction Practice,“Enterprise culture is the core of enterprise, it’s the impetus, which pushes forward the enterprise development.” In the paper, the author holds that Chinese enterprises must attach attention to the construction of corporate culture in order to develop successfully. This paper expounds important functions of corporate culture for enterprises’ great development, and the profound of traditional culture on the forming of corporate culture. The paper also demonstrates that corporate spirit is the essence of the management; and the corporate image is the appearance of enterprises both of which interact and integrate inside and outside to form an excellent corporation. The excellent corporate culture of great resistance can promote enterprises’ development in practical operation, and distinguished performance.
Key Words
Corporate culture; corporate spirit; corporate image; corporate management
Contents
Abstract………………………………………………………………………………I
Key Words……………………………………………………………………………I
摘要 …………………………II
关键词…………………………………………………………………………….II
Introduction……………………………………………………………………….…1
I. The General Situations and Functions of Corporate Culture…………..…….……3
A. The Definition………………………………………………………………3
B. Introduction of the Conception …3
C. The Main Functions…………………………………………………………4
II.The Effects of Traditional Culture to Corporate Culture..5
A. The Different Traditional Cultures………………………………………….5
B. The Uniqueness of Corporate Culture………………………………………6
III. The Utmost Importance of Corporate Spirit………………….……….…………. 7
A. The Relationship Between Enterprises and Employees……………….…….7
B. The Significance of Entrepreneurs Spirit……………………….……8
C. The Excellent Corporate Spirit….10
IV. The Positive Image and Famous Brand……………….……………………….…12
A. The Necessity of Corporate Image……………………..…………..………12
B. The Construction of Famous Brand………………………………………..12
C. Suggestions to Enterprises……………………………………….……..….14
Conclusion………………………………………………………………….………16
Acknowledgements…………………………………………………………….…….17
Bibliography………………………………………………………………………..18
Introduction
In the 21st century, with the development of acknowledge-based economy, the competition between enterprises turns to the competition of corporate culture. The corporate culture takes effect more and more on its advance, thus, it becomes the cornerstone of corporation competent and the key factor of corporation vicissitudes. In that case, it is more important to research.
In our country, establishing a socialist market economy is the main aim in the economic reform. In the market-oriented economy situation, enterprises take the leading function in social life. Enterprise’s development is interrelated with corporate culture. So, the research on corporate culture is very meaningful.
The research on corporate culture has a history of nearly 30 years on abroad; while in our country it is less than 20 years, both of which get plentiful results. These researches obtain general consciousness that corporate culture has the decisive function for enterprise’s development.
Enterprise management is not only science but also arts. The course of management must say something about the general application of the principles and rationale. Some enterprises in their own practice only copy of these principles and rationale and cannot make a success. They must solve their specific problems in practice. So, there may be the reference in the actual operation.
Corporate culture is a classic and fashionable management style. It is fashion because as a management idea it has been raised to research is no more than 20 years. Special to the enterprise in our country, a long political life occupied an important position in enterprise management. In the socialist economy, to build corporate culture becomes naturally novelty. It is classic because the corporate culture is an indispensable factor in enterprise management. With the enterprises’ accumulation and development, corporate culture is being systematically placed on the management of enterprises.
Corporate culture is the core of the enterprise, is the inexhaustible impetus, which is promoting the development of enterprises. Enterprises should pay more attention to corporate culture.
Deng Liming: How to Mold China’s Corporate Culture. Journal of Jiaxing University, 2002, (2).
James G.Gray: The Winning Image. London: Amacom, 1993.
Susan C. Schneider, Jean-Louis Barsoux: Managing Across Cultures. Peking: Economic Management publishing House, 2001.
彼得斯•沃特曼. 寻求优势-美国最成功公司的经验[M]. 北京: 中国财政经社, 1985.
陈映雄. 浅谈企业文化建设[J]. 江西科技师范学院学报，2003，（3）.
戴开勋. 企业文化能力与企业核心能力的关系分析[J]. 太原理工大学学报,2005,(2).
杜恂诚. 儒家伦理与中国近代企业制度[J]. 财经研究，2005，（1）.
李桂荣. 创新型企业文化[M]. 北京：经济管理出版社，2002.
李友学，王晓昕. 传统文化与道德文化[M]. 贵阳：贵州民族出版社，2003.
刘志迎. 企业文化通论[M]. 合肥：合肥工业大学出版社，2004.
彭维，邵琦俊. 企业文化如何影响企业效绩：基于利益相关者传导的分析[J]. 技术经济与管理研究，2006,（4）.
王成荣. 企业文化大视野[M]. 北京:人民出版社，2004.
王吉鹏. 企业文化理念体系构建实务[M]. 北京：中国编译出版社，2005.
王吉发，朱相宇. 建设企业文化时值得注意的几个问题[J]. 技术经济与管理研究，2005，（3）.
[15] 威廉.大内. Z理论-美国企业界怎样迎接日本的挑战[M]. 北京：中国社会科学出版社，1984.
[16] 王鑫. 责任与忠诚[M]. 北京：中国纺织出版社, 2002.
[17] 周韶梅. 责任胜于能力[M]. 北京：石油工业出版社，2004.
[18] 赵文明. 中外企业文化经典案例[M]. 北京：企业管理出版社，2005.
作者点评：
精神与形象造就优秀企业 - Conclusion
It’s true to say that an excellent corporation should have its own special corporate culture. The entrepreneurs spirit and employees spirit should unite to be the excellent corporate spirit. Thus, informing the corporate image is like a cocoon, all those make a lot of profit in the economy world.
Based on the analysis above only to enterprises, entrepreneurs and employees are more extensive stakeholder unity, and then the corporate spirit and corporate image embody the enterprises’ own special corporate culture. We will be able to create the ideal enterprise performance, and the smooth realization of their strategic goals. This is only a simple analysis. In future study, the author continues to conduct in-depth excavation and exposition.