七曲山大酒店的管理弊端及其对策
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资料包括： 论文(21页6053字)
说明：
摘 要：随着经济全球化，各国经济纷纷向第三产业发展，酒店业成为第三产业的重要部分。近年来，中国的酒店业取得了一定的成就，但是在管理上也存在许多问题。而作为中国酒店中的一个新型种类---度假型的三星级酒店，七曲山大酒店经过三年的发展，取得了一些成绩，但同时也有不足。本论文通过认真分析七曲山大酒店存在的主观和客观方面的弊端，针对客房部，餐饮部，和人力资源等部门中存在的问题，提出相应措施，以提高酒店的管理。
关键词：七曲山大酒店; 酒店管理; 弊端; 措施
Abstract
With the economic globalization, the tertiary industry has been developed rapidly, the hotel is an important part of the tertiary industry. In recent years, the hotel management has made some progress in China, but there are still problems in this aspect. The Qiqushan hotel, which is a typical one in Sichuan Province , is a three-star hotel for vacation. Though the Qiqushan hotel has make lots of achievements after the three years development, some problems in managements still exist. This paper analyzes its abuses in the managements involving in two aspects of subjective and objective, and the same time, some measures should be taken to improve the hotel management such as promoting the rate of accommodating in rooms department, improving service quality in food and beverage department, and forming proper employee management model in human resources department.
Key Words
Qiqushan hotel; hotel management; abuse; measures
Introduction
The hotel is an important part in the tourism industry. With the development of society and globalization, the communication among nations occurs frequently. The hotel has got exposure to cross-cultural management that is beyond the nation. After China entered into WTO, the Qiqushan hotel has opened up its door to the outside world earlier than the other hotels. It has great potentialities to develop and keep up with the international development. The rapid development of hotel industry leads to Sichuan Province in prosperous situation. The hotel will become the unique scenery between city and spot. Especially, the tourism has already changed from sightseeing one to leisure and holiday lifestyle. This new type of Holiday Hotel grows up quickly in hotel. As for Holiday Hotel, it takes advantage of natural environment and historic sites. The Qiqushan hotel is located in Zitong county, Sichuan province. It lies in the largest pure ancient cypress forest in the whole nation that is AA state-level scenic spot in Qiqushan Forest Park. On its opposite, there are the Qiqushan temples which are famous hotel at home and abroad. The temples are called “The Home of Wenchang Emperor” and regarded as the key national cultural protection area.
Under this abundant environment, the Qiqushan hotel, which is regarded as three-star one, has developed for three years. But there are some problems arising in management. After investigating the hotel, this paper analyzes its abuses and problems in hotel management, and puts forward some proper measures to solve them.
目录：
AbstractI
Key WordsI
摘 要II
关键词II
Introduction1
I. Background of Qiqushan Hotel2
A. Geographical Location2
B. Characteristics of Qiqushan Hotel2
II. Abuses in Qiqushan Hotel3
A. The Objective Problems in Qiqushan Hotel3
B. The Subjective Problem in Qiqushan Hotel4
III. Measures to Improve Hotel Management5
A. Rooms Department5
B. The Food and Beverage Department in Hotel8
C. The Public and Relations Department10
D. Human Resources in the Hotel12
Conclusion14
Acknowledgements15
Bibliography16
参考文献：
Adamson S H . Seaside Piers, 1977.
Dutton G. .Sun, sea, surf and Sand-The myth of the Beach , 1985.
Rogers H A and Slinn J. Tourism : Management of Faclilities，1993.
Rogers T, Conferences-A Twenty –first Century Industry, 1998.
池进. 餐饮管理基础[M]. 北京：旅游教育出版社，2001.
陈琳. 帝国饭店服务秘诀[M]. 北京:中国旅游出版社，2000.
何丽芳, 李飞, 罗小川. 酒店S营销实务[M]. 广东: 广东经济出版社, 2005.
侯国林,李金生，卞显红. 论我国经济型饭店集团化的模式及对策[M]. 广东: 广东经济出版社,2005.
蒋丁新. 酒店管理[M]. 北京: 高等教育出版社，2002.
刘赵平. 分时度假•产权酒店 : 饭店业和房地产业的创新发展之路[M]. 北京: 中国旅游出版社, 2002.
刘伟. 前台与客房管理[M]. 北京: 高等教育出版社，2002.
李玉玲，李四新. 旅游英语[M]. 武汉: 武汉测绘科技大学出版社，1982.
李小重. 饭店英语[M]. 武汉: 武汉测绘科技大学出版社，1982.
李勇平. 餐饮服务与管理[M]. 大连: 东北财经大学出版社，2002.
[15] 马桂顺. 酒店财务管理[M]. 北京: 清华大学出版社, 2005.
[16] 潘惠霞. 旅游英语[M]. 大连: 东北财经大学出版社，1999.
[17] 王苏平. 旅游英语[M]. 北京: 中国林业出版社，2001.
[18] 吴旭云. 酒店职业经理人执业资格培训课程[M]. 辽宁: 辽宁科技出版社，2003.
[19] 徐文苑, 贺湘辉, 章建新. 酒店餐饮管理实务[M]. 广东: 广东经济出版社, 2005.
[20]余炳炎，张建业. 饭店前厅部的运行与管理[M]. 北京: 旅游教育出版社，2002.
[21]余炳炎，王培来. 饭店客房部的运行与管理[M]. 北京: 旅游教育出版社，2002.
[22]周玮. 旅游英语应用文[M]. 广州: 广东旅游出版社，2000.
作者点评：
七曲山大酒店的管理弊端及其对策
With the further opening up door to the outside world and reform in China, the process of international economic step has been stridden gradually. Simultaneously, hotels in our country have developed quickly. The hotel is not only the window to show our modern civilization to people, but also the window to view modern science and technology serving human being directly. The economic globalization has diversified customers through the world; therefore, the hotels have to confront the serious competition and challenges because of the market scope and the management methods. As a result, managers have to endeavor to improve hotel’s management in order to meet the customer’s requirements, so it is necessary to decrease cost for accessing benefit, and to increase the sale charge for better brighter hotel development. No matter what people have done, it is very important to focus on the management of hotel. It is the key point to run the hotel well. Only adapting this way, it can make the Qiqushan hotel compete with other hotels. After analyzing abuse involved in the Qiqushang hotel in detail in this essay, some effective measures have been put forward. In brief, it is necessary to improve the management of the Qiqushang Hotel for its better development through enhancing the awareness of the management, the mechanism of its management, the methods of management and the team of management.
资料包括： 论文(21页6053字)
说明：
摘 要：随着经济全球化，各国经济纷纷向第三产业发展，酒店业成为第三产业的重要部分。近年来，中国的酒店业取得了一定的成就，但是在管理上也存在许多问题。而作为中国酒店中的一个新型种类---度假型的三星级酒店，七曲山大酒店经过三年的发展，取得了一些成绩，但同时也有不足。本论文通过认真分析七曲山大酒店存在的主观和客观方面的弊端，针对客房部，餐饮部，和人力资源等部门中存在的问题，提出相应措施，以提高酒店的管理。
关键词：七曲山大酒店; 酒店管理; 弊端; 措施
Abstract
With the economic globalization, the tertiary industry has been developed rapidly, the hotel is an important part of the tertiary industry. In recent years, the hotel management has made some progress in China, but there are still problems in this aspect. The Qiqushan hotel, which is a typical one in Sichuan Province , is a three-star hotel for vacation. Though the Qiqushan hotel has make lots of achievements after the three years development, some problems in managements still exist. This paper analyzes its abuses in the managements involving in two aspects of subjective and objective, and the same time, some measures should be taken to improve the hotel management such as promoting the rate of accommodating in rooms department, improving service quality in food and beverage department, and forming proper employee management model in human resources department.
Key Words
Qiqushan hotel; hotel management; abuse; measures
Introduction
The hotel is an important part in the tourism industry. With the development of society and globalization, the communication among nations occurs frequently. The hotel has got exposure to cross-cultural management that is beyond the nation. After China entered into WTO, the Qiqushan hotel has opened up its door to the outside world earlier than the other hotels. It has great potentialities to develop and keep up with the international development. The rapid development of hotel industry leads to Sichuan Province in prosperous situation. The hotel will become the unique scenery between city and spot. Especially, the tourism has already changed from sightseeing one to leisure and holiday lifestyle. This new type of Holiday Hotel grows up quickly in hotel. As for Holiday Hotel, it takes advantage of natural environment and historic sites. The Qiqushan hotel is located in Zitong county, Sichuan province. It lies in the largest pure ancient cypress forest in the whole nation that is AA state-level scenic spot in Qiqushan Forest Park. On its opposite, there are the Qiqushan temples which are famous hotel at home and abroad. The temples are called “The Home of Wenchang Emperor” and regarded as the key national cultural protection area.
Under this abundant environment, the Qiqushan hotel, which is regarded as three-star one, has developed for three years. But there are some problems arising in management. After investigating the hotel, this paper analyzes its abuses and problems in hotel management, and puts forward some proper measures to solve them.
目录：
AbstractI
Key WordsI
摘 要II
关键词II
Introduction1
I. Background of Qiqushan Hotel2
A. Geographical Location2
B. Characteristics of Qiqushan Hotel2
II. Abuses in Qiqushan Hotel3
A. The Objective Problems in Qiqushan Hotel3
B. The Subjective Problem in Qiqushan Hotel4
III. Measures to Improve Hotel Management5
A. Rooms Department5
B. The Food and Beverage Department in Hotel8
C. The Public and Relations Department10
D. Human Resources in the Hotel12
Conclusion14
Acknowledgements15
Bibliography16
参考文献：
Adamson S H . Seaside Piers, 1977.
Dutton G. .Sun, sea, surf and Sand-The myth of the Beach , 1985.
Rogers H A and Slinn J. Tourism : Management of Faclilities，1993.
Rogers T, Conferences-A Twenty –first Century Industry, 1998.
池进. 餐饮管理基础[M]. 北京：旅游教育出版社，2001.
陈琳. 帝国饭店服务秘诀[M]. 北京:中国旅游出版社，2000.
何丽芳, 李飞, 罗小川. 酒店S营销实务[M]. 广东: 广东经济出版社, 2005.
侯国林,李金生，卞显红. 论我国经济型饭店集团化的模式及对策[M]. 广东: 广东经济出版社,2005.
蒋丁新. 酒店管理[M]. 北京: 高等教育出版社，2002.
刘赵平. 分时度假•产权酒店 : 饭店业和房地产业的创新发展之路[M]. 北京: 中国旅游出版社, 2002.
刘伟. 前台与客房管理[M]. 北京: 高等教育出版社，2002.
李玉玲，李四新. 旅游英语[M]. 武汉: 武汉测绘科技大学出版社，1982.
李小重. 饭店英语[M]. 武汉: 武汉测绘科技大学出版社，1982.
李勇平. 餐饮服务与管理[M]. 大连: 东北财经大学出版社，2002.
[15] 马桂顺. 酒店财务管理[M]. 北京: 清华大学出版社, 2005.
[16] 潘惠霞. 旅游英语[M]. 大连: 东北财经大学出版社，1999.
[17] 王苏平. 旅游英语[M]. 北京: 中国林业出版社，2001.
[18] 吴旭云. 酒店职业经理人执业资格培训课程[M]. 辽宁: 辽宁科技出版社，2003.
[19] 徐文苑, 贺湘辉, 章建新. 酒店餐饮管理实务[M]. 广东: 广东经济出版社, 2005.
[20]余炳炎，张建业. 饭店前厅部的运行与管理[M]. 北京: 旅游教育出版社，2002.
[21]余炳炎，王培来. 饭店客房部的运行与管理[M]. 北京: 旅游教育出版社，2002.
[22]周玮. 旅游英语应用文[M]. 广州: 广东旅游出版社，2000.
作者点评：
七曲山大酒店的管理弊端及其对策
With the further opening up door to the outside world and reform in China, the process of international economic step has been stridden gradually. Simultaneously, hotels in our country have developed quickly. The hotel is not only the window to show our modern civilization to people, but also the window to view modern science and technology serving human being directly. The economic globalization has diversified customers through the world; therefore, the hotels have to confront the serious competition and challenges because of the market scope and the management methods. As a result, managers have to endeavor to improve hotel’s management in order to meet the customer’s requirements, so it is necessary to decrease cost for accessing benefit, and to increase the sale charge for better brighter hotel development. No matter what people have done, it is very important to focus on the management of hotel. It is the key point to run the hotel well. Only adapting this way, it can make the Qiqushan hotel compete with other hotels. After analyzing abuse involved in the Qiqushang hotel in detail in this essay, some effective measures have been put forward. In brief, it is necessary to improve the management of the Qiqushang Hotel for its better development through enhancing the awareness of the management, the mechanism of its management, the methods of management and the team of management.