企业文化对企业发展的作用
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资料包括： 论文(28页7740字)
说明：
摘 要：一个民族的发展需要一种民族精神作为支撑，一个企业同样需要一种精神和文化理念来指导自己的运营与发展，给企业一个准确的“定位”，从而有效规避市场和行业风险。如果没有文化理念的支撑，那么企业就等于没有“灵魂”，就失去方向，更谈不上发展。在知识经济的时代，企业文化的作用非常重大。本文首先从企业文化的定义、内涵和特点等方面认识企业文化，接着从企业文化对企业核心竞争力影响、促使企业可持续成长以及企业文化在人才争夺战中的作用等几个方面，并结合实例来论证企业文化在企业发展中的作用。
在当今社会中，随着市场竞争的加剧，企业面对的不仅仅是资金，技术，设备等有形实力的竞争，更体现在深层次上的企业文化的竞争，所以,本文旨在唤起人们对企业文化建设重要性的认识，从而更加重视企业文化建设。
关键词：企业，企业文化，作用，方法
Abstract
A nation''s development needs the support of its spirit, while a corporation needs spiritual and cultural ideas to guide its operations and development. The cultural ideas of a corporate are very important and can effectively avoid the market and industry risks. Without cultural ideas, the corporation would lack of its soul and direction, to let alone, its development. In a knowledge-based economy era, the role of corporate culture is very important. This paper lays out the corporate culture’s definition, content and characteristics first and then from the corporate culture of corporation, the author demonstrates cultural influence on the core competitiveness of the corporation, and this promotes the sustainable growth of the corporation and the function in the competition for its talents. The author of the paper combines several cases to prove the role of corporate culture in the corporation development.
In today''s society, as market competition intensifies, corporations face not only the visible strength competition of capital, technology and equipment, but also a deeper level of corporate culture competition. The author hopes that this paper can help those people who haven’t a clear understanding of corporate culture will pay more attention to corporate culture.
Key Words
Corporation; Corporate Culture; Function; Methods
Introduction
A nation''s development needs the support of a nation''s spirit. A corporation also needs spiritual and cultural ideas to guide its operations and development, and it also needs accurate “positioning” which effectively evades industry risks. Without the support of cultural ideas, all corporate operating activities will lack of its “soul” and it will lose its direction.
Today, in the aspect of corporation management, the people are paying more attention to the strength of non-material factors. They begin to put it to the first place. “Corporate culture” has become the core of corporation management and it is basic to corporation development. Through the research of many successful models in the large corporation, we will discover that this corporation can develop rapidly and successfully, it is because they have succeeded in creating a unique corporate culture.
Corporate culture has its similarities in different corporations: there is a fully reflection of the company''s purpose or spiritual values; the workers are regarded as the greatest wealth. The human values, requirements and training are concerned by the managers. Their corporation all has an environment of internal unity and external adoption. Their practice tells us that paying more attention to the value of our natural resources is the fundamental reason for its success.
Any corporation development and success is a hard project. They must have the tension of interjecting ideas. This is an abstract and specific corporate culture. Nietzsche, German philosopher, once said: “When the baby first stands up, you will find his standing up is not his body but his mind”. A corporation must rely on his “brain” -- corporate culture. All management philosophy and business ideas of a corporation are contained in corporation concept. If the corporate culture is not good and scarce, it only shows that the corporate management and operation are located in early primitive capital accumulation. Strictly speaking, it cannot be called an “corporation”. Whether the concept of a corporation can be very good throughout the whole corporate management lies in the staff’s quality. Since people are the carriers of the spirit, the mental outlook of the staff directly reflects the operation of the corporation.
With the development of knowledge economy and economic globalization, competition among corporation is reflected on the culture of competition, corporate culture plays an important role in business survival and development, and it becomes the cornerstone and key factor of competition ability. Under such circumstances and new situation, the function and practice are important to corporate culture. Create a people-oriented and innovation-based corporate culture can provide the most powerful and most enduring platform for strategic management. Taking a panoramic view of the successful corporation, they all share their own deep corporate culture.
American Harvard Business School has done a research on 207 companies through the 22 sectors, and summed up the important factors that affect the development of the United States in the past few decades. Harvard researchers John Prescott and James Hackett summed up two conclusions after study the book of “Corporate Culture and Performance”. Firstly: the corporate culture plays a major role of the long-term performance of the corporation; secondly, the corporate culture is very likely to become the key in deciding the destiny of the corporation in the first ten years. The two conclusions have attracted the Americans to pay more attention to the corporate culture, and they have found some examples in Japan and other Latin American countries. However, in the case of application of the corporate culture successfully in China, Haier is the first one. Harvard researchers have obtained all aspects of numbers and information of Haier, to the sustained and rapid development and successful implementation, what interested them most is the corporate culture of management and unique philosophy of Haier. Harvard Business School Professor William Cohen said: “In the past, just look at the book can see a company''s performance, and now more attention has been paid to the company''s culture and the resulting cohesion. This is the reason that a company can have a sustainable development. We should study those successful businesses. We should know what the good corporate culture impact on the company. This is very meaningful for the development of corporation.”
But corporate culture is the fuzziest area of corporation management, and it is also the most challenging aspect which is reflected in the values, moral, communication methods and it is also reflected in the behavioral practices of the staff. This shows that corporate and corporate culture is closely related to each other. It decides the survival of the corporate. Building corporate culture surely becomes a hot topic now and an essential factor of modern corporate management system. But how wide the corporate culture is? How much internal connection is there between corporate culture and its development? What’s the role of corporate culture in enterprise development? This paper will launch the discussion as follows.
目录：
Abstract……..………………………………………………..…Ⅰ
Key Words…….……………………………………………………………….…Ⅰ
摘要……………………………….…………………………………..…Ⅱ
关键词…………….….…………………………………………………………………………Ⅱ
Introduction…………………….……………………………………………….……..1
Ⅰ. The Introduction to Corporate Culture…………….…………..…………..4
A．The Definition of Corporate Culture….…………………….…….…..4
B．The Three Parts of Corporate Culture……………….….…………………….5
C．The Features of Corporate Culture…………………………………….….5
1．Uniqueness………………………………………………….……….5
2．Mixed Culture………………………………………………………..6
Ⅱ. Functions of Corporate Culture…………………………………………..……..7
A．Enhancing Core Competitiveness ………………………………..7
1．Function of Promoting Cost Savings ……….……………………………..8
2．Function of Prompting the Staff…………………………….……………8
3．Function of Enhancing the Competition Power…………….……………..…9
4．Function of Restriction……………………………………..………………9
B．Promoting Sustainable Development of Corporation ………………….……..11
C．Being Able to Keep Talents of Corporation………………………….……..13
D．Significance of Corporate Culture……………….……………………………15
Ⅲ. Ways to Build Corporate Culture…………….……………………………….….16
A．The Hardware Building of Corporate Culture……………………………17
B．The Software Building of Corporate Culture…………………………….…18
1．Creating Corporate Culture Etiquette……………………………….……..18
2．Creating Corporation Image —— A Model of Corporate Culture…..….19
3．Creating Corporate Culture Atmosphere……………….…………………19
Conclusion……………………………………………………………….……….….20
Acknowledgements……………………………………………………….………21
Bibliography……………………………………………………………….………22
参考文献：
Lisa J.Endlich. Goldman Sachs :The Culture of Succes, Britain : knopf , 1999
Jim Collins. Good to Great , Britain :collins, 2001.
Jason Jennings. Think Big, Act Small :How America’s Best Perforing Companies Keep the Start-up Spirit Alive. America :Portfolio Hardcover, 2005.
戴维•贝赞可、戴维•德雷诺夫、马克•尚利．公司战略经济学[M]．北京．北京大学出版社，1999.
约翰•科特、詹姆斯•郝斯克特．企业文化与经营业绩[M]．北京．华夏出版社，1997.
卜卫进．经济魂––企业文化与企业精神[M]，北京．人民出版社，1996.
郭纪金．企业文化[M]．广州．中山大学出版社，1995.
管益忻．企业文化概论[M]，北京．人民出版社，1990.
刘光明．中外企业文化案例[M]，北京．经济管理出版社，2000.
刘文英．中国哲学史[M]．天津．南开大学出版社，2002.
刘志迎．企业文化通论[M]．合肥．合肥工业学出版社，2004.
钱津． 企业文化沙龙 四[J]．北京．中国经济出版社，2006.
苏东水．东方管理[M]．山西．山西经济出版社，2003.
孙健. 海尔的企业文化[M]．青岛．企业管理出版社，2002.
[15] 申望、李秋燕．成功企业的企业文化[M]．北京．中国华侨出版社，2002.
[16] 王弛．当代企业文化导论[M]．湖南．湖南出版社，2000.
[17] 王成荣．企业文化理论与实践[M]．北京．中国社会科学出版社，1991.
[18] 王成荣．企业文化大视野[M]．北京．人民出版社，2004.
[19] 王吉鹏．企业文化的39个细节[M]．北京．中国发展出版社，2005.
[20] 祝慧烨． 发现企业文化前言地带30家中国企业文化优秀案例[M]．北京．企业管理出版社，2003.
[21] 张云初．让企业文化起来[M]．深圳．海天出版社，2003.
[22] 赵文明．中外企业文化经典案例[M]．河北．河北大学出版社，2005.
作者点评：
企业文化对企业发展的作用
Generally speaking, in the 21st century, with the development of knowledge-based economy and globalization of economy, competition among corporation is reflected in the cultural competition. The corporate culture is playing an important role in corporate survival and development, and it has become the cornerstone and key factors in corporation competition. The research and practice appear are important under such circumstances. Creating a people-oriented; innovation-based corporate culture will be able to provide the most powerful and long-lasting platform for strategic management. Taking a panoramic view of a successful corporation, every one has its own deep culture, but culture is the darkest area, and also the most challenging aspect which reflects in the values, moral and communication methods. It is also reflected in the habits of the staff. This shows that corporate culture is closely related to the corporation survival and development. Building corporate culture will surely become a hot topic.
As mentioned above, the corporate culture is a powerful force. Some material resources will be exhausted but the cultural resources are endless. The corporate culture is an invisible productivity, intangible assets and wealth. The corporate culture will greatly promote the development of corporation. If corporation can make the relation between corporation and corporate culture harmonious, sufficient and active, the corporate culture will prompt a long-term development for corporation development.
The author hopes that this paper can give a full understanding of the functions of corporate culture. Today, very few people have attached importance to culture. In the past few years, the corporate culture also encountered this kind of contradiction. But in fact, the corporate culture has a great significance to the development of corporation.
资料包括： 论文(28页7740字)
说明：
摘 要：一个民族的发展需要一种民族精神作为支撑，一个企业同样需要一种精神和文化理念来指导自己的运营与发展，给企业一个准确的“定位”，从而有效规避市场和行业风险。如果没有文化理念的支撑，那么企业就等于没有“灵魂”，就失去方向，更谈不上发展。在知识经济的时代，企业文化的作用非常重大。本文首先从企业文化的定义、内涵和特点等方面认识企业文化，接着从企业文化对企业核心竞争力影响、促使企业可持续成长以及企业文化在人才争夺战中的作用等几个方面，并结合实例来论证企业文化在企业发展中的作用。
在当今社会中，随着市场竞争的加剧，企业面对的不仅仅是资金，技术，设备等有形实力的竞争，更体现在深层次上的企业文化的竞争，所以,本文旨在唤起人们对企业文化建设重要性的认识，从而更加重视企业文化建设。
关键词：企业，企业文化，作用，方法
Abstract
A nation''s development needs the support of its spirit, while a corporation needs spiritual and cultural ideas to guide its operations and development. The cultural ideas of a corporate are very important and can effectively avoid the market and industry risks. Without cultural ideas, the corporation would lack of its soul and direction, to let alone, its development. In a knowledge-based economy era, the role of corporate culture is very important. This paper lays out the corporate culture’s definition, content and characteristics first and then from the corporate culture of corporation, the author demonstrates cultural influence on the core competitiveness of the corporation, and this promotes the sustainable growth of the corporation and the function in the competition for its talents. The author of the paper combines several cases to prove the role of corporate culture in the corporation development.
In today''s society, as market competition intensifies, corporations face not only the visible strength competition of capital, technology and equipment, but also a deeper level of corporate culture competition. The author hopes that this paper can help those people who haven’t a clear understanding of corporate culture will pay more attention to corporate culture.
Key Words
Corporation; Corporate Culture; Function; Methods
Introduction
A nation''s development needs the support of a nation''s spirit. A corporation also needs spiritual and cultural ideas to guide its operations and development, and it also needs accurate “positioning” which effectively evades industry risks. Without the support of cultural ideas, all corporate operating activities will lack of its “soul” and it will lose its direction.
Today, in the aspect of corporation management, the people are paying more attention to the strength of non-material factors. They begin to put it to the first place. “Corporate culture” has become the core of corporation management and it is basic to corporation development. Through the research of many successful models in the large corporation, we will discover that this corporation can develop rapidly and successfully, it is because they have succeeded in creating a unique corporate culture.
Corporate culture has its similarities in different corporations: there is a fully reflection of the company''s purpose or spiritual values; the workers are regarded as the greatest wealth. The human values, requirements and training are concerned by the managers. Their corporation all has an environment of internal unity and external adoption. Their practice tells us that paying more attention to the value of our natural resources is the fundamental reason for its success.
Any corporation development and success is a hard project. They must have the tension of interjecting ideas. This is an abstract and specific corporate culture. Nietzsche, German philosopher, once said: “When the baby first stands up, you will find his standing up is not his body but his mind”. A corporation must rely on his “brain” -- corporate culture. All management philosophy and business ideas of a corporation are contained in corporation concept. If the corporate culture is not good and scarce, it only shows that the corporate management and operation are located in early primitive capital accumulation. Strictly speaking, it cannot be called an “corporation”. Whether the concept of a corporation can be very good throughout the whole corporate management lies in the staff’s quality. Since people are the carriers of the spirit, the mental outlook of the staff directly reflects the operation of the corporation.
With the development of knowledge economy and economic globalization, competition among corporation is reflected on the culture of competition, corporate culture plays an important role in business survival and development, and it becomes the cornerstone and key factor of competition ability. Under such circumstances and new situation, the function and practice are important to corporate culture. Create a people-oriented and innovation-based corporate culture can provide the most powerful and most enduring platform for strategic management. Taking a panoramic view of the successful corporation, they all share their own deep corporate culture.
American Harvard Business School has done a research on 207 companies through the 22 sectors, and summed up the important factors that affect the development of the United States in the past few decades. Harvard researchers John Prescott and James Hackett summed up two conclusions after study the book of “Corporate Culture and Performance”. Firstly: the corporate culture plays a major role of the long-term performance of the corporation; secondly, the corporate culture is very likely to become the key in deciding the destiny of the corporation in the first ten years. The two conclusions have attracted the Americans to pay more attention to the corporate culture, and they have found some examples in Japan and other Latin American countries. However, in the case of application of the corporate culture successfully in China, Haier is the first one. Harvard researchers have obtained all aspects of numbers and information of Haier, to the sustained and rapid development and successful implementation, what interested them most is the corporate culture of management and unique philosophy of Haier. Harvard Business School Professor William Cohen said: “In the past, just look at the book can see a company''s performance, and now more attention has been paid to the company''s culture and the resulting cohesion. This is the reason that a company can have a sustainable development. We should study those successful businesses. We should know what the good corporate culture impact on the company. This is very meaningful for the development of corporation.”
But corporate culture is the fuzziest area of corporation management, and it is also the most challenging aspect which is reflected in the values, moral, communication methods and it is also reflected in the behavioral practices of the staff. This shows that corporate and corporate culture is closely related to each other. It decides the survival of the corporate. Building corporate culture surely becomes a hot topic now and an essential factor of modern corporate management system. But how wide the corporate culture is? How much internal connection is there between corporate culture and its development? What’s the role of corporate culture in enterprise development? This paper will launch the discussion as follows.
目录：
Abstract……..………………………………………………..…Ⅰ
Key Words…….……………………………………………………………….…Ⅰ
摘要……………………………….…………………………………..…Ⅱ
关键词…………….….…………………………………………………………………………Ⅱ
Introduction…………………….……………………………………………….……..1
Ⅰ. The Introduction to Corporate Culture…………….…………..…………..4
A．The Definition of Corporate Culture….…………………….…….…..4
B．The Three Parts of Corporate Culture……………….….…………………….5
C．The Features of Corporate Culture…………………………………….….5
1．Uniqueness………………………………………………….……….5
2．Mixed Culture………………………………………………………..6
Ⅱ. Functions of Corporate Culture…………………………………………..……..7
A．Enhancing Core Competitiveness ………………………………..7
1．Function of Promoting Cost Savings ……….……………………………..8
2．Function of Prompting the Staff…………………………….……………8
3．Function of Enhancing the Competition Power…………….……………..…9
4．Function of Restriction……………………………………..………………9
B．Promoting Sustainable Development of Corporation ………………….……..11
C．Being Able to Keep Talents of Corporation………………………….……..13
D．Significance of Corporate Culture……………….……………………………15
Ⅲ. Ways to Build Corporate Culture…………….……………………………….….16
A．The Hardware Building of Corporate Culture……………………………17
B．The Software Building of Corporate Culture…………………………….…18
1．Creating Corporate Culture Etiquette……………………………….……..18
2．Creating Corporation Image —— A Model of Corporate Culture…..….19
3．Creating Corporate Culture Atmosphere……………….…………………19
Conclusion……………………………………………………………….……….….20
Acknowledgements……………………………………………………….………21
Bibliography……………………………………………………………….………22
参考文献：
Lisa J.Endlich. Goldman Sachs :The Culture of Succes, Britain : knopf , 1999
Jim Collins. Good to Great , Britain :collins, 2001.
Jason Jennings. Think Big, Act Small :How America’s Best Perforing Companies Keep the Start-up Spirit Alive. America :Portfolio Hardcover, 2005.
戴维•贝赞可、戴维•德雷诺夫、马克•尚利．公司战略经济学[M]．北京．北京大学出版社，1999.
约翰•科特、詹姆斯•郝斯克特．企业文化与经营业绩[M]．北京．华夏出版社，1997.
卜卫进．经济魂––企业文化与企业精神[M]，北京．人民出版社，1996.
郭纪金．企业文化[M]．广州．中山大学出版社，1995.
管益忻．企业文化概论[M]，北京．人民出版社，1990.
刘光明．中外企业文化案例[M]，北京．经济管理出版社，2000.
刘文英．中国哲学史[M]．天津．南开大学出版社，2002.
刘志迎．企业文化通论[M]．合肥．合肥工业学出版社，2004.
钱津． 企业文化沙龙 四[J]．北京．中国经济出版社，2006.
苏东水．东方管理[M]．山西．山西经济出版社，2003.
孙健. 海尔的企业文化[M]．青岛．企业管理出版社，2002.
[15] 申望、李秋燕．成功企业的企业文化[M]．北京．中国华侨出版社，2002.
[16] 王弛．当代企业文化导论[M]．湖南．湖南出版社，2000.
[17] 王成荣．企业文化理论与实践[M]．北京．中国社会科学出版社，1991.
[18] 王成荣．企业文化大视野[M]．北京．人民出版社，2004.
[19] 王吉鹏．企业文化的39个细节[M]．北京．中国发展出版社，2005.
[20] 祝慧烨． 发现企业文化前言地带30家中国企业文化优秀案例[M]．北京．企业管理出版社，2003.
[21] 张云初．让企业文化起来[M]．深圳．海天出版社，2003.
[22] 赵文明．中外企业文化经典案例[M]．河北．河北大学出版社，2005.
作者点评：
企业文化对企业发展的作用
Generally speaking, in the 21st century, with the development of knowledge-based economy and globalization of economy, competition among corporation is reflected in the cultural competition. The corporate culture is playing an important role in corporate survival and development, and it has become the cornerstone and key factors in corporation competition. The research and practice appear are important under such circumstances. Creating a people-oriented; innovation-based corporate culture will be able to provide the most powerful and long-lasting platform for strategic management. Taking a panoramic view of a successful corporation, every one has its own deep culture, but culture is the darkest area, and also the most challenging aspect which reflects in the values, moral and communication methods. It is also reflected in the habits of the staff. This shows that corporate culture is closely related to the corporation survival and development. Building corporate culture will surely become a hot topic.
As mentioned above, the corporate culture is a powerful force. Some material resources will be exhausted but the cultural resources are endless. The corporate culture is an invisible productivity, intangible assets and wealth. The corporate culture will greatly promote the development of corporation. If corporation can make the relation between corporation and corporate culture harmonious, sufficient and active, the corporate culture will prompt a long-term development for corporation development.
The author hopes that this paper can give a full understanding of the functions of corporate culture. Today, very few people have attached importance to culture. In the past few years, the corporate culture also encountered this kind of contradiction. But in fact, the corporate culture has a great significance to the development of corporation.