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论文编号:DZ275 论文字数:11783.页数:23
摘 要
搜索引擎营销（SEM：Search Engine Marketing）在网络营销中举足轻重的作用，决定了搜索引擎优化（SEO：Search Engine Optimazation）在网络营销中的重要意义。一个商业网站以其核心关键词在主流搜索引擎中获得自然排名优先，在今天竞争异常激烈，信息过度膨胀的商业社会，有着非比寻常的价值。因此，国内外网络销售人士都自展开对以Google为代表的主流搜索引擎排名规则的研究，并衍生出一个风风火火的搜索引擎优化服务领域，在国内外都有着广阔的市场。真正的SEO是通过易于搜索引擎索引的合理手段，使网站对用户和搜索引擎更友好（Search Engine Friendly）,从而更容易被搜索引擎收录及优先排序。搜索引擎优化时是一种搜索引擎营销指导思想，其工作贯穿网站策划、建设、维护、全过程的每个细节。本文从互联网发展起，初步了解了网络营销，重点介绍了搜索引擎营销的方式——SEO，及其要点、管理与影响排名的因素。
关键词 搜索引擎 SEO 优化 营销 互联网
Title SEO Optimization Strategies
Abstract
Search Engine Marketing (SEM: Search Engine Marketing) in the network marketing a vital role in determining the search engine optimization (SEO: Search Engine Optimazation) in the network marketing significance. A commercial Web sites based on a core keywords in major search engine rankings to get a natural priority, in today''''s very competitive, and information over the expansion of the business community, has extraordinary value. Therefore, the domestic and international network of sales people who are from the start right to the mainstream, represented by Google search engine rankings rules of research and led to a catch on the field of search engine optimization services, both at home and abroad have a broad market. The real SEO is through easy-to-search engines to index a reasonable means to make the site more user and search engine friendly (Search Engine Friendly), and thus more likely to be included and the search engine to prioritize. Search engine optimization search engine marketing is a guiding principle of its work through the site planning, construction, maintenance, every detail of the entire process. In this paper, development of the Internet, the preliminary understanding of network marketing, highlighting the way the search engine marketing - SEO, and the main features, management and the factors that affect the ranking.
Keywords Search Engine SEO Optimization Marketing Internet
目 录
1 引言…………………………………………………………………………………1
1.1 互联网发展历史…………………………………………………………………1
2 网络营销…………………………………………………………………………9
3 搜索引擎最佳化（SEO）………………………………………………………15
4 结论………………………………………………………………………………18
5 致谢………………………………………………………………………………19
6 参考文献…………………………………………………………………………20
