电子商务对企业管理的影响的研究

论文编号:DZ272  论文字数:7293.页数:14

 摘  要
 
    随着电子商务的日趋成熟，越来越多的企业也深刻的认识到：要在竞争日益强烈的国际市场中持续发展并立于不败之地，开展电子商务是企业最好的选择和必由之路。当然，企业要开展电子商务仅仅靠建立一个网站进行产品推广和宣传是远远不够的。
 伴随着全球经济一体化进程的不断加快，人类已从工业经济时代跨入了知识经济时代。在知识经济时代，企业所处的商业环境已发生了根本性变化。顾客需求个性化、技术创新不断加速、产品生命周期不断缩短、市场竞争日趋激烈，过去在工业经济时代通过规模化生产以降低生产成本的大型企业已难以取得今天市场上的竞争力，旧的管理模式已经不在适用于今天企业的发展。电子商务在现代企业管理中的作用越来越重要。基于此，探讨电子商务对现代企业管理的影响十分的必要。
 
关键词    电子商务/企业管理/经济一体化

E-COMMERCE ON BUSINESS MANAGEMENTSTUDY OF THE OFFECT OF

ABSTRACT
 As the electronic commerce matures, more and more enterprises are deeply aware of: in an increasingly strong competition in the international market side by side in an unassailable position on sustainable development, developing e-business is the best choice and the only way. Of course, enterprises need to developing e-business alone to set up a website for product promotion and publicity is not enough.
With the globalization of world economy, accelerating the process of mankind has been removed from the industrial economy times crossing into the era of knowledge economy. The era of the knowledge economy, enterprises are in a business environment has changed. Personalized customer demand, technology innovation continued acceleration, reduction of the product life cycle, the keen competition in the market, in the past in industrial economic times through large-scale production to reduce production costs of large enterprises have been difficult to achieve competitiveness in the market today, the old management model is no longer suitable for the development of today''''s enterprise. E-commerce in modern business management and more important. Based on this knowledge of e-commerce, on the impact of modern business management is very essential.

KEY WORDS   E-commerce, business administration, economic integration,

目    录
1 引言 1
2  电子商务对企业经营环境的影响 2
3  电子商务对企业管理的影响 3
4  企业面对电子商务发展的应对策略 5
结 束 语 9
致    谢 10
参考文献 11