模仿创新在电子商务中的应用研究

论文编号:DZ255  论文字数:13846.页数:20,附开题报告,任务书,外文翻译

摘 要
 
 随着社会的进步与科技的发展，电子商务在高速运转，充满着机遇和风险的中国市场上赢得了一席之地，也对中国消费者的生活带来了变化。电子商务自从经历90年代的萌芽期，21世纪开头的冰封期，2003年以来的高速增长期，已经日渐趋于成熟。其中我们看到了“8848”的失败，也看到了“阿里巴巴”的成功，最先经营电子商务的企业如今依旧辉煌存在的，已经很少，而不少后起之秀已经在电子商务领域独领风骚。本文以模仿创新的角度，研究后期之秀如何成功在电子商务中占据一片属于自己的领地，试图探讨后起企业如何通过模仿创新来提高自己的核心竞争力。
 本文基于此目的，运用理论研究等方法，首先对电子商务和模仿创新等理论概念和特点进行综述，然后介绍现在电子商务环境下的相关特点，让电子商务企业后来居上者抓住特点，适应网络环境，然后找准突破口，有的放矢，进行模仿创新改进，赶上率先进入电子商务市场的企业，甚至超越领先者企业。最后浅谈模仿创新在电子商务中运用的优劣势，有助于更好理解模仿创新和电子商务。
 
关键词：模仿创新，电子商务，后发优势，马太效应
Abstract

 With the development progress of science and technology in the society，e-commerce has operated, gained one seat full of the Chinese markets of opportunity and risking in the high speed，have also brought the change to the life of Chinese consumers. Electronic commerce already has tended to be mature after experiencing the year of nineties of seed time, the hard time of the beginning of 21st century, and high speed rise period of 2003.And we saw “8848” defeats, also saw “Alibaba” success，the numbers of enterprises that early manage the electronic commerce have been few, on the contrast, many promising youths have occupied the huge part of the market of electronic commerce. The goal of article is it that study the reason that the company that does the e-commerce lately beyond the early comers in the view of simulating Innovation.
  This article based on this goal, uses fundamental research, methods to study. Firstly, it introduces theory concepts and the characteristic of electronic commerce and simulating innovation. Secondly it introduces the electronic commerce environment''''s characteristic to make the electronic commerce enterprise adjust to the new environment, and come up with the leader with the way of Simulating Innovation. Finally the article discussed the good side and bad of the application of simulating innovation in the electronic commerce, which help to understand simulating innovation and electronic commerce better.
 
Key words：Simulating innovation，E-commerce，Late-mover advantage，Matthew effect
目 录

1.导言 1
1.1研究背景 1
1.2研究目的 1
2.模仿创新与电子商务的相关理论 2
2.1电子商务理论 2
2.1.1电子商务概念 2
2.1.2电子商务的优势 2
2.1.3电子商务的模式和发展规模 2
2.2模仿创新理论 4
2.2.1模仿创新概念 4
2.2.2模仿创新的特征 4
3.影响模仿创新在电子商务应用的因素探析 5
3.1宏观环境因素 5
3.1.1政治法律环境 5
3.1.2经济环境 6
3.1.3社会文化环境 6
3.1.4技术环境 7
3.2网络顾客特征因素 7
3.2.1我国网民基本情况 7
3.2.2我国网民上网使用应用特征 8
3.2.3 电子商务环境下的消费者行为特点 8
4.模仿创新在电子商务应用的优劣势分析 9
4.1模仿创新优势机制 9
4.2模仿创新在电子商务应用的优势 10
4.2.1模仿创新利于电子商务存活与成长 10
4.2.2 电子商务中运用模仿创新有利于迎合网络消费习惯 11
4.3模仿创新在电子商务应用的劣势 11
4.3.1模仿创新运用自身的劣势 11
4.3.2网络中的马太效应放大后发者劣势 12
5.推进模仿创新在电子商务应用的建议 12
5.1转变创新观念是关键 12
5.2模仿创新要以需求为向导 13
5.3注重专精，培育核心竞争力 13
结 论 14
致　谢 15
参考文献 16