广东省绿色食品竞争力分析

论文编号:GM142      论文字数:11368,页数:18

摘   要

     随着中国成功加入WTO，世界各国高关税壁垒相应大大削弱，国际市场国内化和国内市场国际化成为大势所趋，但对于绿色食品而言，国际市场容量的扩大并不意味着产品就有良好的市场机遇，遭遇绿色壁垒成为影响绿色食品出口的重要因素。
本人通过对国际贸易理论、市场营销学、环境与贸易等相关知识的学习，以广东绿色食品发展状况为研究对象，说明广东省绿色食品的发展现状和问题，本文主要从以下几个方面进行论述：
   首先是相关概念的介绍及有关出口贸易理论的阐述
   其次是广东省绿色食品发展优势分析及存在的问题的简述
   最后就该省绿色食品的发展提几点建议，也为我国其它地区或省市发展绿色食品提供一些经验。

【关键词】绿色食品  比较优势 竞争优势  绿色壁垒 对策

Abstract

The high tariff duties of every country in the world have been weakened greatly while China entered WTO successfully. Market internationalization has become an irresistible general trend. For green food, the international market capacity has been expanded, but it does not mean that the products have had a good market opportunity. The green barriers have been the important factor that influences the green food exportation from China.
I adopted the theory of international trade and marketing, environment and trade-related knowledge learning ,and the paper is based on the Guangdong green food development studies that illustrate the Guangdong Provincial Green Food Development and problems .This paper mainly from the following aspects: The first part is related to the concept of the presentation and export trade theory . the  second part is the analysis of advantage of the green food and the problems . Finally, there are some suggestions on the development of the province''''s green food.

【Key Words】 green-food；comparative advantage ；competitive advantage
Green-Barrier ；Countermeasure

目  录

引言 ....................................................2
1 有关概念 ..............................................2
1.1绿色食品相关概念 .....................................2
1.2 有机食品 ............................................3
1.3 无公害农产品 ........................................4
1.4 绿色壁垒 ............................................4
2 竞争理论分析 .................5                                                             

2.1比较优势理论......................................... 6
2.2竞争优势理论......................................... 7
2.3小结 .................................................8
3 广东省绿色食品竞争力及发展中存在的问题 ................8
3.1广东省绿色食品的竞争力 ...............................8
3.2绿色食品发展中出现的问题 .............................12
4发展策略 ...............................................14
4.1 重质量 树品牌 .......................................14
4.2 加快科技创新 形成产业集群 ...........................15
参考文献 ................................................17
致   谢 .................................................18