浅析连锁便利店的电子商务化

论文编号:DZ013        包括:开题报告及任务书,论文字数:8682,页数:14

摘   要

     连锁经营是在同一所有者集中控制下, 统一店名、统一管理的商业集团。是一种充分运用现代信息技术、进行规模化管理、发挥集团化优势、实施规模经营、提高经济效益、符合世界经济一体化发展方面的多优点零售商业形式。网络大潮下，传统的零售业态不断创新，电子商务也探索适合现阶段发展的生存方式。本文对连锁便利店与电子商务接轨的意义从消费者、电子商务和连锁便利店等方面作了详细的分析，阐述了连锁便利店电子商务化的意义并指出了连锁经营的一些缺点如：规模小成本高，信息化程度低、基础设施落后，人才缺乏、信用问题严重，缺乏与电子商务合作的经验等。针对存在问题可以通过降低电子商务成本、规模化经营、培养电子商务专业人才的电子商务的应对措施加以解决。

【关键词】连锁便利店  电子商务  网络销售  物流  配送

Abstract

Chain management is a retailing business operation with multiple advantages in which a business group with uniform name and unified management under the centralized control by the same owner performs large-scale management, exerts advantages of groups, practices large-scale operation, enhances economic efficiency, and conforms to the tendency of the world economic integration. In today’s network tide, the traditional retailing should have a constant innovation, and E-commerce is also exploring a means of survival suitable to the present stage of development. The paper gives a detailed analysis on the significance convergence of chain convenience stores and E-commerce from consumers, E-commerce and chain convenience stores, and describes the significance of E-commercialization of chain convenience stores, and points out some such shortcomings as  the high cost of small-scale, low degree of information technology, poor infrastructure, lack of qualified personnel, serious credit problems, lack of cooperation with the E-commerce experience. According to the existent problems, we can solve the problems effectively by reducing the e-commerce costs, establishing the scale of operation, training some professionals in the E-commerce.

 [Key Words] Chain convenient stores, E-business, Internet selling, Logistics, Distribution

目  录

前言 ................................................2
1   连锁便利店和电子商务的现状与发展方向 ............2
1.1 连锁便利店的定义及特征 ..........................2
1.2 电子商务的定义及特征 ............................3
1.3 电子商务连锁便利店的前景诱人 ....................3
2  电子商务与连锁便利店的结合 .......................4
2.1 连锁便利店与电子商务接轨的意义 ..................4
2.2 电子商务技术在连锁店的应用 ......................6
2.3 连锁便利店为电子商务创造条件 ....................7
3  连锁便利店电子商务化目前存在的问题 ...............9
3.1 规模小成本高 ....................................9
3.2 信息化程度低及基础设施落后 ......................9
3.3 人才缺乏及信用问题严重 ..........................9
4  电子商务化问题的解决对策 .........................10
4.1 降低电子商务成本 ................................10
4.2 规模化经营 ......................................10
4.3培养电子商务专业人才 .............................11
结语 ................................................11
参考文献 ............................................13
致  谢 ..............................................14