山东省中小企业电子商务发展探讨

论文编号:DZ025       包括:开题报告及任务书,论文字数:17414,页数:23

摘   要

     电子商务的出现，对中小企业来说是一个福音，它改变了企业的传统业务过程，使得规模不再成为横亘在大企业和中小企业之间的一条不可逾越的鸿沟。在信息化时代来临之际，全球经济一体化的形势下，中小企业必须应用电子商务来改造企业的传统业务过程，更好地应对激烈的市场竞争。山东省是我国经济较为发达的省份之一，企业数量众多，其中尤以中小企业为主，中小企业的健康发展对山东省经济建设起着重要作用。
本文着眼于山东省中小企业，分析了电子商务对中小企业的重要作用，提出了适合山东省中小企业的电子商务应用战略。本文结构分为四大部分，第一部分概述本文的研究背景、研究方法及意义与国内外研究现状。第二部分概括了山东省中小企业的特点，分析了中小企业面对激烈的市场竞争开展电子商务的迫切需要，同时指出了山东省中小企业开展运用电子商务存在的主要问题。第三部分分析研究中小企业如何利用网络资源和电子商务所能提供的技术服务来开展电了商务活动，以及政府在推动中小企业信息化中的作用。最后一部分对未来山东省中小企业发展电子商务的前景进行了展望，并列举了中小企业发展电子商务的成功案例。

【关键词】 电子商务   山东省中小企业   发展策略

Abstract

Appearance of Electronic business is a gospel for the small and medium-sized enterprises. Electronic business changes the traditional operational process of SMEs. Size is not a great gulf fixed between big enterprises and SMEs. On the coming of the informational age and globalization, SMEs must adopt Electronic business to rebuild the traditional operational process to face the drastic market competition. Shandong province is one of China''''s more developed provinces with a large number of enterprises, especially SMEs. The healthy development of small and medium-sized enterprises plays an important role in economic development in Shandong province.
With a view to Shandong’s SMEs, this paper analyses the importance of Electronic business for SMEs and put forward proper Electronic business strategy suited for Shandong’s SMEs. This paper is composed of four parts. The first part presents the research background, research methods and the significance of the research. In the second part, the features of Shandong’s small and medium-sized enterprises are summarized. The urgent need of small and medium sized enterprises in developing E-commerce facing the intense market competition is analyzed. Simultaneously, the existing problems in the E-commerce development of small and medium-sized enterprises are pointed out. The third part introduces the Small and medium-sized enterprises how to make use of net and technological services that EC can offer and what should do for the government to help SMEs developing EC. The last part introduces the trend of EC development of Shandong’s Middle and Small Enterprises, and enumerates a successful case about EC development of middle or small Enterprises.

【Key Words】 E-commerce; Shandong’s Medium-sized and small enterprises；Development tactics

目  录

1 引言 ....................................................2
1.1本文研究的背景与意义 ...................................2
1.2 山东省电子商务发展现状 ................................2
1.3文献综述 ...............................................3
2 电子商务对企业发展的影响 ................................5
2.2 增强企业成本竞争优势 ..................................6
2.4 提高顾客满意程度 ......................................8
3 山东省中小企业发展电子商务所面临的困境 ..................8
3.1 信息化程度低.......................................... 9
3. 2 电子商务人才紧缺......................................10
3. 3 缺乏合理的物流配送技术支持 ...........................10
3.4 网络安全得不到有效保证 ................................11
3. 5 .地区和城乡发展不平衡 ................................11
4 山东省中小企业发展电子商务的策略探讨 ....................11
4.1 中小企业发展电子商务的对策 ............................11
4.2政府在电子商务发展中的作用 .............................16
5 案例分析 ................................................19
6总结与展望 ...............................................21
参考文献 ..................................................22
致   谢 ...................................................23