深圳市移动电子商务的应用研究

论文编号:DZ031       包括:开题报告及任务书,论文字数:13552,页数:20

摘   要

     随着电子商务的进一步普及以及移动通信、互联网的发展，又逐渐出现了移动电子商务这一新的应用领域。据有关专家预测，移动电子商务在未来将成为电子商务的主流发展模式之一,它将会导致电子商务领域的又一场革命。本文主要研究移动电子商务在深圳市的应用。首先，在考察移动电子商务发展现状和趋势的基础上，针对移动电子商务这一新兴领域的特点和应用情况，论述了移动电子商务价值链的构成和特点；再次，分析了目前深圳市移动电子商务发展和应用中存在的主要问题；最后，提出了发展深圳市移动电子商务的一些对策和解决方案，从外部环境来说，政府要为移动电子商务的发展创造一个良好的发展环境；从内部条件来说，移动电子商务的各参与方要协调发展,商家和个人要以积极的态度参与,从而构成一个具有开放、统一、安全和高效特性的动态移动电子商务价值链，以提高深圳市电子商务生存和发展的竞争力。

【关键词】 电子商务   移动电子商务   无线互联   价值链  ]

 ABSTRACT
With further popularization of E-Commerce(EC), development of mobile communication and Internet access, a new application field which is called Mobile E-Commerce(MEC) appears gradually. Some experts predict that MEC will be one of the main developing models of EC in future, which will lead to another revolution of EC. This paper mainly studies the application of MEC in Shenzhen City. Firstly, on the basis of observing the current developing status and trend of MEC, the author talks about the characteristics and current status of application of MEC. Secondly, the author analyzes the key problems of application and development of MEC. Finally, the author raises some counter-measures and solutions of developing MEC in Shenzhen City. As for external environment, the government should create a good environment for developing MEC. As for internal conditions, all parts of participating MEC should develop with coordinating one with another, Enterprises and individuals should also take active parts in the MEC. Then, a dynamic MEC value-chain with characteristics of openness, unification, security and high efficiency will be constructed. This will promote the competitiveness of existence and development of EC in Shenzhen City.

【Key Words】 E-Commerce; Mobile E-Commerce; Wireless Internet Access
Value-chain

目  录

1  引言 ...................................................2
1.1 移动电子商务的发展背景 ................................2
1.2 移动电子商务的研究意义 ................................3
1.3 文献综述 ..............................................4
2  移动电子商务的特点和应用领域 ...........................5
2.1 移动电子商务的特点 ....................................5
2.2 移动电子商务的优势 ....................................5
2.3 移动电子商务的应用领域 ................................6
3  深圳市移动电子商务发展现状和面临困境 ...................7
3.1 深圳市移动电子商务发展现状 ............................7
3.2 深圳市移动电子的发展障碍 ..............................8
4  深圳市发展移动电子商务的策略 ...........................11
4.1 提高认识并创营造良好的移动电子商务发展环境............ 11
4.2 完善支撑与配套系统 ....................................12
4.3 制定和完善移动电子商务政策法律 ........................13
4.4 移动电子商务各方积极参与和共同努力 ....................14
5  案例分析—深圳移动通信将金融服务“移动”化 .............15
5.1 案例介绍 ..............................................15
5.2 案例点评与成功借鉴 ....................................16
6  结论与展望 .............................................17
6.1结论 ...................................................17
6.2展望................................................... 17
参考文献 ..................................................19
致谢 ......................................................20