探讨与分析义乌批发型经济发展模式

论文编号:GM620  论文字数:20570.页数:27

摘      要

 义乌由一个无名浙中穷县挤身全国百强县前列,居民人均收入“破万”,通过“全民经商”而获致全球小商品流通市场的主导地位｡上世纪80年代初,“前店后厂”工商一体的家庭经营模式一度推动经济快速发展｡然而近几年,随着市场竞争加剧,租金迅速攀升,劳务成本逐渐增加等因素的影响,使得低投入,低收入的传统批发型经营模式在入世后的新经济大潮中面临多重压力,更是使其持续发展接受巨大挑战｡本文介绍了义乌小商品经济的发展背景,发展进程及其发展模式和特点,介绍了传统批发型经济的发展模式与现状,分析了传统批发型发展中面临的问题和挑战,并对具体个案进行了详细分析,其中,重点探讨了传统批发型经营模式如何在新型经济大潮中采取措施以保立足并促其长远发展｡

关键词:义乌小商品经济,传统批发型经济

ABSTRACT
 
 Yiwu in Zhejiang by an unknown place among the top 100 poor counties in the forefront of residents per capita income of "cracking", through "national business" and to the world of small commodities in the market leading position. In the early 1980s, the "front shop and a factory" The integration of the family business model was to promote rapid economic development. But in recent years, along with intensified market competition, rapidly rising rents, increased labor costs and other factors, makes low-input, low-income traditional wholesale business model of the WTO after the new trend of the economy facing multiple pressures, is To accept the enormous challenges of sustainable development. In this paper, Yiwu Small Commodity economic development background, the development process and its development model and features on the traditional wholesale model of economic development and the status quo, the traditional analysis of the wholesale development of the problems and challenges facing, and of specific cases in detail Analysis, which focuses on the traditional wholesale business model of how the new trend of economic measures taken to protect and promote based on its long-term development.
 

Keywords: Yiwu Small Commodity economy
 
  the traditional wholesale-based economy
 
 目录

摘要   …………………………………………………………………I
ABSTRACT………………………………………………………………II
第1章 前言……………………………………………………………1
第2章义乌小商品经济的发展 ………………………………………2
2.1义乌小商品经济的发展背景………………………………………2
2.2义乌小商品经济的发展进程及其发展模式………………………4
2.2.1义乌小商品经济的发展初期……………………………………4
2.2.2义乌小商品经济的发展现状……………………………………6
2.2.3义乌小商品经济的发展模式及其发展特点……………………6
第3章传统批发型经济的发展   ……………………………………8
3.1传统批发型经济的发展与现状  …………………………………8
3.2传统批发型经济的发展中面临的问题和挑战……………………8
3.2.1多投入､低成本､低产出的增长方式……………………………9
3.2.2低技术､低附加值的主导产品  …………………………………9
3.2.3国内相似的小商品市场涌现,造成这类商品的分流 …………9
3.2.4国外大型商业抢占和分割城市终端市场,造成部分市场分流…9
第4章 “袜子专业生产基地”经营案例分析………………………11
4.1 “袜子专业生产基地”的由来及其发展状况 …………………11
4.2 “袜子专业生产基地” 面临的困扰  …………………………12
4.3 “袜子专业生产基地” 的经营特点小结………………………13
第5章传统批发型经济发展战略一——“品牌走出去” …………13
5.1转变以量大低价求利润的发展模式  …………………………13
5.2实施品牌战略  ……………………………………………………14
5.3浅析成功运营品牌个案——义乌“浪莎”和“梦娜”袜业品牌路………………………………………………………………………15
第6章传统批发型经济发展战略二——“市场走出去”…………16
6.1政府牵线,政策扶持 ……………………………………………16
6.2 “地域走出去”——地区的跨越和国界的跨越………………17
6.3 “技术走出去”—— 信息化的经营 …………………………18
第7章 结束语 ………………………………………………………19
参考文献………………………………………………………………20
致谢……………………………………………………………………21