浙江企业竞争力研究

论文编号:GM780  论文字数:14165.页数:21  附任务书，开题报告，文献综述，外文翻译

摘要
 
 改革开放以来，浙江凭借先发性体制优势经济迅速发展，并形成了以中小企业为主体的发展格局。这种格局，在推动浙江农业工业化和经济总量扩张等方面起到了极其重要的作用。但是，随着市场经济的日益发展与科学技术的不断进步，中国的企业面临着越来越严峻的竞争与挑战。企业要生存，要发展，就必须不断提升其竞争力。
 论文通过对企业竞争力概念的研究，分析了浙江中小企业当前的竞争状况和所面临的问题，提出了一系列提升企业竞争力的策略，最后结合实例，说明了科技创新提高企业竞争力的事实。
 
关键词：  中小企业  竞争力  挑战  创新

 
 
 THE RESEARCH OF ZHEJIANG ENTERPRISE COMPETITIVE POWER
 
 
 Abstract
 Since reform and open policy，Zhejing developped its’ economic rapiddly with the first advantage of the system, And has formed take the small and medium-sized enterprise as the main body development pattern。This kind of pattern, Was impelling Zhejiang aspects and so on agriculture industrialization and economic output expansion plays the extremely vital role. But , With the development of economy, science and technology, the small and medium-sized enterprises (SMEs) in China are confronted with more and more severe competition and challenges. Once the enterprises want to survive and develop themselves, they must raise their competitiveness again and again.
   The paper research through the enterprise competitive power concept,
has analyzed the question which the Zhejiang small and medium-sized enterprise current competition condition and faces, proposed a series of promotion enterprise competitive power strategy, finally unifies the example, explained the fact that the technical innovation enhances the enterprise competitive power .

KEYWORDS:     small and medium enterprises   Competitiveness
                 Challenge  innovation
 
 
 正文目录
引言…………………………………………………………….1
第一节 研究的背景………………………………………………………..1
第二节 研究的意义………………………………………………………..1
第三节 研究的目的………………………………………………………..1
关于企业竞争力的阐述……………………………………….2
企业竞争力的定义………………………………………………..2
企业竞争力的特点………………………………………………..2
企业竞争力的决定因素…………………………………………...3
浙江企业的现状分析………………………………………….5
浙江企业的地位………………………………………………….5
现阶段浙江中小企业的竞争力状况………………………………..5
浙江中小企业面临的挑战…………………………………………6
浙江中小企业竞争力提升策略……………………………….8
第一节 提升企业国际竞争力………………………………………………8
第二节 鼓励和引导企业创新………………………………………………8
第三节 科学用人，加强企业文化和信息建设………………………………10
第五章 创新案例及创新经验…………………………………………12
第一节 科技创新力助海亮腾飞……………………………………………12
第二节 海亮创新的经验…………………………………………………..13
参考文献………………………………………………………………..15
致谢………………………………………………………………….....16