中小型外贸企业发展电子商务的策略探析

论文编号:DZ080  论文字数:10507,页数:15

摘   要

   在传统的国际贸易中，中小型外贸企业由于其自身固有的缺陷而缺乏竞争优势。但随着电子商务的迅速发展，不仅改变了传统货物贸易和服务贸易的形式和结构，还改变了对外贸易的形式和结构。电子商务的发展正引起国际贸易的一场重大变革。中小型外贸企业通过发展电子商务不仅能弥补不足还可以充分发挥自身的优势，从而在激烈的竞争中取胜。
本文通过分析中小型外贸企业的现状及电子商务对中小型外贸企业的影响，指出中小型外贸企业发展电子商务十分必要,中小型外贸企业的当务之急就是要积极发展电子商务，将电子商务广泛的应用于业务中。然后通过分析中小型外贸企业发展电子商务的现状，提出了中小型外贸企业发展电子商务应该从营造电子商务环境、推广网上营销技术、建立电子商务应用系统等方面进行改革和创新。

【关键词】 中小型外贸企业  电子商务  国际贸易  第三方平台 

Abstract

Because of its inherent flaws, the medium and small foreign trade enterprise lacks the competitive advantage in the traditional international trade. However, with the rapid development of electronic commerce, it has changed not only the form and structure of traditional trade of goods and services but also the international trade .The development of electronic commerce has raised the important reform of international trade. The medium and small foreign trade enterprise not only can make up its insufficiency through the development of electronic commerce also fully display its superiority. Thus, it wins in keen competition.
This article through analyzing the present situations of the medium and small foreign trade enterprise and the influence of electronic commerce to the medium and small foreign trade enterprise indicates that the medium and small foreign trade enterprise develops the electronic commerce to be extremely essential. The pressing matter of the moment is to actively develop e-business and extensively apply e-commerce into business. Then this article proposes that the medium and small foreign enterprise should carry out reformation and bring forth new ideas in building e-business environment, promotion of market technical in net, establishing e-business application system and so on.

【Key words】 Medium and small foreign trade enterprise ;Electronic Commerce; International trade; Third party platform

目  录
1引言 .......................................................2
1.1选题的目的与意义......................................... 2
1.2本选题在国内外的研究状况及发展趋势 .......................2
2 中小型外贸企业发展电子商务的必要性 ........................3
2.1中小型外贸企业的现状 .....................................3
2.2电子商务对中小型外贸企业的影响 ...........................4
3  中小型外贸企业发展电子商务的现状及存在的问题 .............6
3.1中小型外贸企业发展电子商务的现状......................... 6
3.2中小型外贸企业在发展电子商务中存在的问题 .................7
4  中小型外贸企业发展电子商务的对策......................... 9
4.1 营造电子商务环境........................................ 9
4.2 重视客户关系管理系统 ....................................10
4.3 建立网络品牌 ............................................11
4.4建立完善的电子商务应用系统 ...............................12
5  结论 .....................................................13
参考文献 ....................................................14
致  谢 ......................................................15