[旅游专业]中国足浴业现状分析与对策探讨

论文编号:LY053  附开题报告,任务书,文献综述,外文释文, 论文字数:10500,页数:11

摘要：随着人们工作、生活节奏的不断加快，生活水平的稳步提高，中医足疗保健在短短的几年内异军突起，正成为现代人消除“亚健康”保健休闲的潮流和时尚。在欧洲、日本、韩国、东南亚，足道养生正渐成为习惯。在中国传统的医疗文化中，属中医内病外治法的足疗历史源远流长，3000多年前古人就有过许多经典的记载和描述。时至今日，“足浴”“足疗”“按摩”等消费已走进大众生活，受到了人们的普遍欢迎。国内的足浴店雨后春笋般出现在各城的大街小巷，给市场带来了巨大的商机和发展空间。然而，透过红红火火的现象，足浴行业存在着许多隐患。本文拟对中国足浴业当前的发展现状作出分析，并进而提出建议。

Abstract: As people work and life rhythm, living standard improving steadily, Chinese foot care in a few short years, is a modern health care "elimination of leisure and fashion trend. In Europe, Japan, South Korea, southeast Asia, health are becoming a habit. In the traditional Chinese culture, Chinese medical therapy of the disease within the foot long history, 3,000 years ago the ancients had many classical records and description. Today, "the foot bath" foot massage "consumption" already entered public life, and by the people. Domestic foot bath shop mushrooming in every city streets, to bring the huge market opportunities and development space. However, through the prosperous phenomenon, foot bath industry exists many hidden trouble. This paper attempts to present Chinese foot bath industry development present situation, and then put forward a suggestion.
关键词：足浴;休闲;卫生;健康;中医 
Keyword: Footbath; Leisure; Clean; Health; TCM

目录
摘要 1
Abstract 1
引言 2
一、足浴业在中国的发展 3
（一）足浴业基本现状 3
（二）国家与地方政府对足浴业的政策越来越规范化 4
（三）足浴业的服务质量往更好更新的方向发展 5
二、足浴业发展中存在的问题 6
（一）足浴业的卫生状况普遍堪忧 6
（二）行业竞争渐成无序的恶性竞争。 6
（三）管理成真空，足浴业良莠不齐 7
三、对策探讨 7
（一）健全法律法规，多部门联手检查 7
（二）足浴经营要有特色，避免恶性竞争 8
（三）加大足疗宣传，获得社会认可 9
四、结语 9
参考文献： 9
谢辞 10