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论文编号:BZ068 论文字数:4632.页数:20
摘 要:家用五金工具包装是产品在购买、销售、存储流通领域中保证质量的关键,一个精美别致的五金工具包装,不仅能给人以美的享受,而且在超市不断出现新产品和销售方式改变的今天,能直接刺激消费者的购买欲望,从而达到促进销售的目的,起到无声售货员的作用。而现有的五金工具包装总体上不够理想,并没有达到系列化的视觉冲击。家用五金工具不像某些领域那样,必须要拥有一个全面的工具箱。在生活中,有时候只需要购买一把螺丝刀,一把尖嘴钳,甚至只是一个螺丝钉,所以个人认为需要在个体包装上做突破,而不是局限于整体包装。
关键词:包装设计;家用五金工具;独立包装;系列化
Abstract: Household hardware tools packaging products in the purchase, sale, storage and circulation to ensure the quality of the key, a beautiful and unique hardware tools packaging, not only to give people the enjoyment of the United States, but also emerging in the supermarket sales of new products and change Today can directly stimulate the purchase desire of consumers to achieve the purpose of promoting sales, played the role of a silent salesman. Hardware Tools and existing packaging in general not satisfactory and did not meet the visual impact of serialization. Home hardware tools, as, unlike in some areas, it is necessary to have a full toolbox. In life, sometimes only need to buy a screwdriver, a pipefish clamp, or even just a screw, so that the need for individuals to make a breakthrough in the packaging of individual rather than limited to the overall package.
Keywords: Packaging design; Household hardware tools; Independent; Serialization
目 录
中文摘要 I
英文摘要 II
目录 III
1. 绪论 1
1.1 市场调查 1
2. 设计部分 6
2.1 设计开始 6
2.2 系列包装展示 8
2.3 设计总结 11
3. 总结与展望 12
致谢 13
参考文献 14