毛绒玩具包装设计

论文编号:BZ070  论文字数:5300.页数:19

摘要：对于大多数人来说，儿时的梦想就是拥有一个自己心爱的玩具。随着经济的发展，玩具已经进入到千家万户了，而毛绒玩具在玩具业中占有很大份额。目前大多数毛绒玩具是在没有包装的情况下直接销售，或者是用透明的塑料包装后出售，一般纸质包装较多的用于塑料玩具，木质玩具等等。而纸质一般选用瓦楞纸板，因其具有质轻、抗压、耐戳穿、抗撕裂、缓冲、防震、易加工成型等优良性能以及良好的装潢印刷适性【1】。包装的基本功能为保护商品、方便运输、促进销售。毛绒玩具拥有纸质包装，不仅可以保护商品、方便运输，在展示商品时，能给消费者不同的视觉效果。
本论文从上分析，为毛绒玩具纸质包装有很大的发展空间。通过前期对市场的调研，确定设计思路。包装的设计上主要从色彩，图案，结构，材料上着手，设计出符合商品的包装【2】，使得包装与产品相得益彰，提升商品的价值。
关键词：毛绒玩具；包装；结构； 装潢；瓦楞纸板；

Abstract: For most people, childhood dream was to own his favorite toys. With the growth of the economy， toys has entered every household, while the plush toys take possession of large share in the toy industry. so it is necessary to design a package for plush toy. This artical aims to tell you the process of packaging design.Through pre-market research to determine the design ideas. Most plush toys saled without package, or with a transparent plastic packaging, generally, paper packaging are used in  plastic toys, wooden toys. The paper is generally used corrugated board, because of its light weight, resistance, resistance to pierce, tear-resistant, cushioning, shock, easy processing and good properties such as printability and good decor. The basic function of packaging is protecting goods, transporting easily, promoting sales. Plush toy has a paper packaging can not only protect the goods in transport, give consumers a different visual effect in display merchandise,From the analysis in this paper, packaging paper for the plush toys have great development space. Through pre-market research to determine the design ideas. Packaging design mainly contian color, graphic,，structure，materials . Designning a package which fits for product, it make packaging and products complement and enhance the value of goods.
Keywords: plush toys; package; structure; decoration; Corrugated cardboard;

目  录
中文摘要 I
英文摘要 II
目录 III
绪论 1
1.项目背景 1
 1.1企业简介 1
 1.2玩具简介 2
2.前期的市场调研 3
3.设计包装 5
  3.1 设计构思 5
  3.2 设计内容 5
 3.3包装材料 11
4.设计方案 11
5.总结与展望 13
6.设计心得 13
致谢 15
参考文献 16