服装直销公司的配送模式研究

论文编号:WL318  论文字数:17450,页数:35

 摘  要

 近年来，服装零售业是竞争最激烈的传统行业之一，行业的发展处于徘徊不前的尴尬境地。许多服装零售企业和学术机构都在研究服装零售行业如何借鉴戴尔的网络直销方式，以提升服装零售行业的竞争力。
 随着信息技术和电子商务的发展, 商品的销售和配送发生了很大的变化, 消费者更倾向方便、快捷的购物和配送方式，在此背景下，服装网络直销配送模式应运而生。采用无店铺销售方式，没有店铺租金和过多的人员及管理费用，具有方便、快捷和低价优势。服装直销通过采用最新的网络技术手段来解决商业交易问题，降低产、供、销成本，开拓新的市场，创造新的商机，网络直销作为促成商品交换的企业经营管理手段，它显然是企业电子商务活动中最基本、最重要的互联网上的商务活动。
 本文从国内服装产品的特征及市场发展状况出发，对服装直销公司物流配送的特点进行了剖析。指出当前服装直销公司物流配送面临的主要问题是：社会信息网络化水平低，配送成本高、速度慢，商业信誉不高，缺乏相关人才，物流配送的专业化、社会化、电子化、现代化程度低等。
 针对服装直销公司物流配送面临的问题，本文分析了服装直销公司物流配送模式并简要介绍其配送方式。本文探讨了三种模式：企业自营配送模式；第三方物流配送模式；共同配送模式。着重研究各种配送组织模式的特点，比较分析了各种配送模式的优缺点，并探讨了不同的配送模式适合于何种服装直销公司。
 为解决服装直销公司配送模式存在的问题，本文提出了若干意见：确定合理的配送路线；建立计算机管理系统，使物流配送电子网络化；加强人才培养等。同时对物流配送路径优化做了简单的分析研究。
 服装直销公司在我国发展尚不成熟，论文主要对服装直销公司物流配送方面做了研究和讨论，这些研究将有助于我国服装直销公司物流配送提高经济效益，降低经营成本，并朝着物流合理化的方向发展。
 
  
关键词：服装直销、配送模式、物流配送、电子商务

RESEARCH ON DISTRIBUTION MODE OF CLOTHING DIRECT SALES COMPANY

ABSTRACT

 In recent years, the clothing retail industry is the most competitive one of the traditional industries, the development of the industry in the  embarrassing position of stagnancy. Many of the retail clothing business and academic institutions studying how to draw clothing retail industry, Dell''''s direct sales network in order to enhance the retail clothing industry''''s competitiveness.
 As information technology and e-business development, sales and distribution of goods has changed, the consumer is more inclined to easy and fast way of shopping and delivery, in this context, the network of direct sales distribution model clothing came into being. The use of non-store sales, there is no shop rent and too many staff and administrative costs, with convenient, fast and low-cost advantage. Clothing sales network through the use of the latest technological means to address the issue of commercial transactions, lower production, supply, marketing costs, open new markets and create new business opportunities, network marketing as an exchange of commodities contributed to the enterprise management tool, it is clear that electronic the most basic business activities, the most important business activities on the Internet.
 In this paper, the characteristics of the domestic apparel products and market development, and direct sales apparel logistics business of the characteristics of the analysis. Pointed out that the current direct sales apparel logistics business is the main problem: the community information network with low level, distribution of high costs and slow business reputation is not high, lack of personnel, logistics and distribution of specialization, socialization, electronic, modern low.
 Clothing sales for enterprise logistics and distribution problems, this article analyzes the apparel logistics business model of direct sales and gave a briefing on the way of its distribution. This paper discusses the three modes: self-distribution business model; third-party logistics and distribution model; common distribution model. Organizations focusing on a variety of distribution model, a comparative analysis of the advantages and disadvantages of various delivery models and to explore a different distribution model for direct sales companies in which the clothing.
 Clothing enterprises to address the direct question of the existence of distribution patterns, this article made a number of comments: to determine a reasonable distribution line; the establishment of computerized management systems to logistics and distribution of electronic networks; strengthen personnel training and so on. At the same time, optimizing logistics to do a simple path analysis.
  Clothing sales business development in China is not yet mature, the main thesis of the apparel logistics business direct marketing has done a study and discussion, these studies will help direct China''''s garment logistics and distribution enterprises to enhance economic efficiency and lower operating costs and to work towards the rationalization of logistics direction.
KEYWORDS：Clothing direct selling; Distribution model; Logistics distribution; E-commerce

目 录
第一章 引言 1
 第一节  选题背景 1
 第二节  选题意义 1
 第三节  研究目的 2
第二章 服装直销公司物流配送基本理论和发展分析 3
 第一节 服装产品的特征 3
 第二节 国内服装市场发展现状 3
 第三节 服装直销公司物流配送概述 4
 一、物流配送的概念 4
 二、配送的特点 4
 三、物流配送在电子商务中的重要性 5
 四、服装直销公司物流活动的特点 6
 五、物流配送在服装直销公司中的地位和作用 6
 第四节 服装直销公司物流配送目前存在的问题 7
 一、社会信息网络化水平低 7
 二、配送成本高、速度慢 7
 三、商业信誉不高 7
 四、物流配送的专业化、社会化、电子化、现代化程度低 7
 五、缺乏相关人才 8
第三章 服装直销公司物流配送模式分析 9
 第一节 服装直销公司物流配送模式及其特点 9
 一、服装直销公司内自营配送模式 9
 二、服装直销公司第三方物流配送模式 9
 三、服装直销公司共同配送模式 10
 四、企业如何选择物流配送模式 11
第四章 服装直销公司物流配送优化研究 14
 第一节 服装直销公司配送优化的主要策略 14
 第二节 服装直销公司管理系统的建立 16
 一、服装直销公司的主要管理人员及其职责 16
 二、服装直销公司经营管理流程 17
 三、订单处理 17
 第三节 物流配送路径优化 18
 第四节 配送路径优化算法在实际问题中的应用分析 19
 一、节约法 20
 二、Dijkstra算法 24
第五章 结论 27
参考文献 28
致 　谢 29