The Features of Advertising Language AndAnalysis of Advertising English Through Classification
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资料包括： 论文(12页4217字)
说明：
[Abstract]: American Marketing Association (AMA) defines advertising as “the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.” The wide use of advertising has created a special style of English—advertising English. Its unique features, simple language and immense attraction separate it from other kind of language. A complete written advertisement is usually composed of headline, body copy, slogan, illustrations and colors, trademark, and brand name. These elements are named as visual elements. Another kind of elements—audio elements are advertising commentary, advertising music and advertising sounds. In these elements, headline, body copy and slogan are the most important elements in an advertisement. Besides these,it is essential to find a proper position for advertisements which is classification. We must analyze the features of different kinds of advertisements, in order to find a proper position for our own advertisement, and choose methods fit it best.
[key words]: advertiser features of advertising headline slogan body copy consumer advertising 目录：
I General Introduction
II Features of Advertising
A English Morphology in Advertising
B English Syntax in Advertising
C Rhetorical Devices in English Advertising
III. Advertising Elements
A Headline
B Body Copy
C Slogan
IV. Classification of Advertisements
A Consumer Advertising
B Business Advertising
C Service Advertising
D Public Interest Advertising
V. Conclusion
参考文献：
1.Ning, Jianxin &Chen, Guanya，实用广告英语 (Henan Province, People’s Press of Henan, 1997) 4.
2.NewYork, 25 Feb.(2002): 15.
3.Time, 18 Feb.(2002): 56.
4.Fortune, 2 Mar.(1998):25.
5.Zhao,Jin .《广告英语》. Beijing, Foreign Language Teaching and Research Press, 1992
6.Wei,Yujie .《英语广告手册》. 机械工业出版社，1995
7.Hu Zhiwei and Wu Keming . An Anthology of Selected English Advertisements. Beijing University Press, 1999
8.Ning Jianxin and Chen Guanya, English for Advertising. Henan People’s Press, 1997
9.【日】Zhi,Tiaozefu, Yu,Chunlin&Yu,Zhenwei 译,《广告文稿策略———策划，创意与表现》 复旦大学出版社 1999s
资料包括： 论文(12页4217字)
说明：
[Abstract]: American Marketing Association (AMA) defines advertising as “the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.” The wide use of advertising has created a special style of English—advertising English. Its unique features, simple language and immense attraction separate it from other kind of language. A complete written advertisement is usually composed of headline, body copy, slogan, illustrations and colors, trademark, and brand name. These elements are named as visual elements. Another kind of elements—audio elements are advertising commentary, advertising music and advertising sounds. In these elements, headline, body copy and slogan are the most important elements in an advertisement. Besides these,it is essential to find a proper position for advertisements which is classification. We must analyze the features of different kinds of advertisements, in order to find a proper position for our own advertisement, and choose methods fit it best.
[key words]: advertiser features of advertising headline slogan body copy consumer advertising 目录：
I General Introduction
II Features of Advertising
A English Morphology in Advertising
B English Syntax in Advertising
C Rhetorical Devices in English Advertising
III. Advertising Elements
A Headline
B Body Copy
C Slogan
IV. Classification of Advertisements
A Consumer Advertising
B Business Advertising
C Service Advertising
D Public Interest Advertising
V. Conclusion
参考文献：
1.Ning, Jianxin &Chen, Guanya，实用广告英语 (Henan Province, People’s Press of Henan, 1997) 4.
2.NewYork, 25 Feb.(2002): 15.
3.Time, 18 Feb.(2002): 56.
4.Fortune, 2 Mar.(1998):25.
5.Zhao,Jin .《广告英语》. Beijing, Foreign Language Teaching and Research Press, 1992
6.Wei,Yujie .《英语广告手册》. 机械工业出版社，1995
7.Hu Zhiwei and Wu Keming . An Anthology of Selected English Advertisements. Beijing University Press, 1999
8.Ning Jianxin and Chen Guanya, English for Advertising. Henan People’s Press, 1997
9.【日】Zhi,Tiaozefu, Yu,Chunlin&Yu,Zhenwei 译,《广告文稿策略———策划，创意与表现》 复旦大学出版社 1999s