白马湖生态创意城经营策略研究

论文编号:WHCY069 论文字数:12711,页数:17 附任务书,开题报告,外文翻译,文献综述

摘要：文化创意产业是新世纪新经济的一个发展方向，文化创意园区是创意产业集聚的结果。在此大背景下杭州市提出要把杭州打造为以文化、创业、环境高度融合为特色的全国文化创意产业中心。白马湖生态创意城是杭州十大文化创意园区之一，它的特色就是将创意、文化、生态、经济以及城乡建设等融合起来发展。SOHO就是体现这一特色的典型模式， SOHO创意园也是白马湖生态创意城的发展、建设核心。如果这种发展模式能够被成功运用并逐步完善，形成真正的特色创意经济，那么它的经济效益和社会效益都将是巨大的。除此之外，白马湖生态创意城还有一个名牌项目就是动漫广场的建设，现已完成一期工程，进入二期的建设。希望通过动漫广场的名牌效应提高白马湖生态创意城的知名度，最终使其成为名牌创意园区。目前应该注意各项目的整合，制定切实而可行的经营策略，并逐步落实、完善，形成白马湖生态创意城自身的完整而具有鲜明特色的产业链。
 关键词：白马湖生态创意城；文化创意园区；SOHO；产业链；经营策略

RESEARCH ON THE BUSINESS STRATEGY OF
WHITE HORSE LAKE ECO-CREATIVE CITY
 ABSTRACT: Cultural and creative industry is one of the development direction of the new economy in the new century. In this background,hangzhou government proposed that hangzhou should should be built to be the center of Chinese cultural and creative industries,with culture, pioneering and environmental fusion.White horse lake eco-creative city is one of hangzhou’s ten creative cultural districts,its characteristic is the fusion of creativity,culture,ecological environment,economy and urban-rural construction.SOHO is the typical pattern with this feature,SOHO creative district is the center of the construction of White horse lake eco-creative city.If this pattern can be applied successfully ,as well as be perfected gradually,and it forms real creative economy with characteristics,then it will have great economic benefits and social benefits.Besides, White horse lake eco-creative city also have a famous project, Cartoon square.Now,the first phase of the project have completed, the second phase is being built.The creative district can improve its awareness by the brand effect of Cartoon square. Currently, the project directors must pay attention to the integration of different projects, at the same time ,draw up a feasible , detailed business strategy. What''s more，they should implement and perfect the strategy. Eventually, White horse lake eco-creative city will build a complete industral chain with its distinctive characteristics
 Key words: White horse lake eco-creative city，cultural creative districts，SOHO，industral chain，business strateg
 
 
目 录
绪论 1
一、文化创意园区简介 1
 （一）文化创意产业的定义及特征 1
 1. 文化创意产业的定义 1
 2. 文化创意产业的特征 2
 （二）文化创意园区的分类及经营模式 3
 1. 文化创意园区的分类 3
 2. 主要经营模式 3
二、杭州文化创意园区发展概况 4
 （一）杭州十大创意园区概况 4
 1. 十大创意园区简介 4
 2. 各园区经营业务 4
 （二）各园区经营模式 5
 1. 各园区特色 5
 2. 各园区经营模式 6
三、白马湖生态创意城经营策略 6
 （一）白马湖生态创意城经营现状 6
 1、经营策略亮点：“农居SOHO” 7
 2、基于SOHO亮点的整个经营策略框架 8
 （二）白马湖经营策略的优缺点 9
 1、成功之处 9
 2、不足之处 9
 （三）白马湖经营模式改进对策 10
四、总结 10
致 谢 12
参考文献 13