由《华尔街日报》看中国财经类报纸现状和发展方向

论文编号:WHCY076 论文字数:11157,页数:15 附任务书,开题报告,外文翻译,文献综述

 摘要：随着大众对于经济讯息需求的逐渐增强，财经类报纸成为在都市报、晚报热后报业的新的一个热点。但是，财经类报纸市场的激烈竞争使得无论是先行者还是后来者都感受到了强大的压力。所以，财经类报纸该如何应对新的形势？还有没有市场空间？如何赢得广告，扩大市场份额，增加收入？要回答这些问题，就必须剖析中国财经报纸的发展现状和趋势，分析报业市场的优势和劣势。目前来看，我国财经了报纸媒体还处在成长阶段，离主流化还有一定段的差距。这是由很多的外部因素（如同质化竞争、跨媒体和新媒体的冲击），以及很多内部因素（如内容，发行渠道，品牌等因素）所决定的。如何寻求新的发展机遇，缩短我国财经类报纸与西方主流财经报纸之间的差距，是本论文研究的出发点。本论文通过对《华尔街日报》的分析，并选取国内具有代表性的财经类报纸媒体——《第一财经日报》，进行比较分析，力求在专业化运作、盈利模式、经营策略等多个层面上探讨财经类报纸的发展战略，为我国财经类报纸未来的发展提供一些建设性建议。
  关键词：财经报；竞争；发展趋势；战略
 
 
FROM “THE WALL STREET JOURNAL” TO SEE THE STATUS AND DEVELOPMENT ORIENTATION OF CHINESE FINANCIAL NEWSPAPER
 ABSTRACT: With the public demand for the gradual increase of economic information, financial newspapers as the Metropolitan, the new evening heat, a hot press. However, the financial newspaper market more competitive so whether it is or was a pioneer who felt a strong pressure. Therefore, the financial newspaper how to deal with the new situation? There is no market space? How to win the advertising, to expand market share and increase revenue? To answer these questions, we must analyze the development of Chinese financial newspaper status and trends of the advantages and disadvantages of newspaper market. Now, the newspaper media in China is still in the financial growth stage, away from the mainstream there is a wide gap. This is a lot of external factors (as in the qualitative competition, the impact of cross-media and new media), and many internal factors (such as content, distribution channels, brand and other factors) are determined. How to seek new development opportunities, reduce financial newspaper in China and the West the gap between the mainstream financial press, is the starting point of this thesis. The paper on "The Wall Street Journal" analysis, and select a representative national financial newspaper media - "First Financial Daily", a comparative analysis, and strive to operate in the professional, profit model, business strategy and other aspects of financial newspapers on the development strategy for China''s future development of financial newspapers provide some constructive suggestions.
 Key words: Financial newspaper; competition; develop trend; tragedy

目录
绪论 1
一、 财经类报纸 1
（一）财经类报纸定义，特点与分类 1
1. 财经类报纸的定义 1
2. 财经类报纸的特点 1
3. 财经类报纸的分类 1
（二） 中国财经类报纸的历史 2
1.  中国财经类报纸崛起的背景 2
2.  中国财经类报纸的发展历史 2
二、 中国财经类报纸现状分析 2
（一） 中国财经类报纸的现状 2
（二） 中国财经类报纸的市场状况 3
三、 中国财经类报纸发展中的问题 3
（一） 中国财经类报纸发展的困境 3
（二） 中国财经类报纸存在的瓶颈 3
（三）《华尔街日报》和中国财经类报纸比较分析——以《第一财经日报》为例 4
1.  对《华尔街日报》分析 4
2.  对《第一财经日报》分析 5
3. 相互之间的对比与借鉴 6
四、 我国财经类报纸未来发展道路 7
（一） 市场空间：财经报纸行业拥有广阔的市场 7
1. 财经报纸市场选择性更强 7
2. 财经报纸市场的竞争将更为激烈 7
（二） 财经类报纸走向何处？ 7
1. 强势媒体时代的到来 7
2. 走主流化财经报纸的道路 8
3. 专业性和综合性的平衡 8
4. 网络扩张和延伸 8
致谢 9
参考文献 10