论美国电影对中国电影业造成冲击的原因
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资料包括： 论文(25页7083字)
说明：
摘 要：本论文较为客观地分析了美国电影对中国电影业造成冲击的各种原因，首先，本论文从造成冲击的客观原因入手，分别指出了国产电影是因为电影本身质量不及美国电影、中国电影业的市场运行机制不完善以及结构不协调等原因，使中国电影业倍受美国电影的冲击。在分析客观原因后，本论文进而论述了美国电影对中国电影业造成冲击的主观原因：一方面，中国观众的口味日趋欧美化使中国电影流失了相当一部分观众；另一方面，国人保护国产电影的意识还很淡薄，无论是国内观众、媒体，还是中国政府对于保护国产电影的意识都尚待加强。最后，论文根据已找出的几点原因，就如何使中国电影业走出困境提出了几点建设性的措施。
关键词：美国电影;中国电影业;冲击;电影质量差距;主观原因
Abstract
This thesis aims at the study of the causes of impact on Chinese movie industry made by American movies. Firstly, it analyzes the objective causes that bring impact on Chinese movie industry: on the one hand, there is a big disparity between Chinese movies and American movies’ quality; on the other hand, the market operation mechanism of Chinese movie industry is not balanced. Then, this thesis analyzes the subjective causes of the impact on Chinese movie industry made by American movies: Chinese people’s taste of movies are getting increasingly Americanized and Europeanized; Chinese people, domestic media and the Chinese government have not been fully aware of the importance of protecting Chinese domestic movies. At last, based on the causes that have been pointed out, this thesis tries to arrive at the conclusion involving suggestive strategies that can help Chinese movie industry step out of the awkward situation.
Key Words
American movies; Chinese movie industry; Impact; quality disparity of movies; subjective causes
Introduction
As a super power, America is not only superior in politics and economics but also in culture. Today, people can see American culture flood here and there all over the world. Especially when the speed of globalization is faster and faster, there are more and more global village citizens follow the Americans’ ways of living, Americans’ diet, their style of wearing, their ways of spending leisure time, and they also follow their great movies. Many Chinese are a branch of these global village citizens. As investigation suggests that: “Nowadays, American movies attract Chinese people much more than Chinese domestic movies do.” American movies really bring a lot of impact on Chinese movie industry today.
Below there is a group of data that can tell what a big punch American movies, especially movies from Hollywood has given Chinese movies, and how many box office receipts they swept off from Chinese people’s pockets.
From year 2000 to 2004, American movies account for 40 to 50 percent of 4,332 Chinese imported movies, and among the imported movies, exhibited in theaters, there are 53 percent movies are American movies in recent years.
目录：
AbstractI
Key WordsI
摘 要II
关键词II
Introduction1
Ⅰ. Disparity Between American and Chinese Movies2
A. Disparity Between the Two Countries’ Movie History2
B. Disparity Between the Two Counties’ Technologies of Making Movies4
C. Disparity in the Two Countries’ Movie Studios6
D. Disparity of Investments Between Two Countries’ Movies8
E. Differences in Market Operation Mechanism Between the Two Countries9
Ⅱ.The Subjective Causes — Chinese People’s Preference for American Movies12
A. Chinese People’s Taste of Movies Getting Increasingly Americanizedj and Europeanized12
B. Weak Awareness of Protecting Chinese Movies13
Ⅲ. Methods of Reducing Impact15
A. Lessening the Disparity Between American and Chinese Movie Quality15
B. Developing the Market Operation Mechanism16
C. Reinforcing Patriotism and Protecting the Country’s Movies17
Conclusion18
Acknowledgements19
Bibliography20
参考文献：
Barry R. Litman . The Motion Picture Mega-Industry [M]. 北京:清华大学出版社. 2005.
Charles Musser. The Emergence of Cinema: The American Screen to 1907[M]. New York: Scribner’s. 1991.
Douglas Gomery. “Hollywood’s Business” in American Media [M]. Washington, DC: Wilson Center Press. 1989.
Douglas Gomery. Shared Pleasures: A History of Movie Presentation in the United States[M]. Madison: University of Wisconsin Press. 1992.
Giannetti, Louis. and Scott Eyman. Flashback: A Brief History of Movie [M]. New York: Prentice- Hall.1986.
Jean Folkerts & Stephen Lacy. The Media in Your Life [M]. USA: A Pearson Education Company. 2001
Nicholas Negroponte. Being Digital [M]. New York: Alfred A. Knopf. 1995.
Richard Campbell. Media and Culture [M]. USA: Patricia Rossi. 2003.
Russell Merritt. Nickelodeon Theatres, 1905-1914: Building an Audience for the Movies in the American Movie Industry [M]. USA: Patricia Rossi. 1993.
Thompson. Movie Art [M]. New York: Scribner’s. 1995.
高铖．中国大陆电影产业的市场结构集中度分析[J]．北京电影学院报，2007，(2)．
高铖．中国电影产业化发展的必然逻辑及其政策含义[J]．理论前沿, 2007，(3)．
郭莉．梦圆产业化电影[J]．投资北京．2006，(3)．
黄广明．给导演们钱，不如给创作空间[J]．南方人物周刊, 2007,(1)．
[15 ] 许虎林．商品经济条件下中国电影业发展出路探析[J]. 电影文学, 2007, (1).
[16] 蓝爱国．后好莱坞时代的中国电影[M]．广西：广西师范大学．2004
[17] 赖惠民，电影营销三部曲[J]．公关世界, 2006, (9)．
[18] 罗坚．模仿跟随也需要创新[J]．信息产业报道，2006，(1)．
[19] 李扬．数字时代的大片思维[J]．当代电影，2006，(6)．
[20] 秋凤．中国动漫人才告急[J]．东北之窗，2006，(8)．
[21] 唐明生．思辨对话：超越大荧幕(M)．上海：上海三联书屋．2005．
作者点评：
论美国电影对中国电影业造成冲击的原因
Hollywood’s time has finally come. Facing the big impact made by American movies, Chinese movie industry should wake up. In this competitive worldwide movie market, the “big wolf’s” coming has made Chinese movie industry be in a more awkward situation. The first step for Chinese movies to go out of this awkward situation is to know why American movies can impact on Chinese industry much. To solve this problem, this thesis states the following objective causes and subjective causes. The objective causes include: 1) there is big disparity between Chinese movies and American movies’ quality; and 2) these two countries hold many differences in the market operation mechanism and American movie industry has a perfect system of marketing their movies. The subjective causes include: 1) the Chinese people’s taste of movies are getting increasingly Americanized and Europeanized; and 2) the Chinese government, media and audience just are not fully aware of the importance of protecting domestic movies. Only when all of these problems are solved, can Chinese movie industry step out of the awkward situation and turn to a new page of its bright future.
资料包括： 论文(25页7083字)
说明：
摘 要：本论文较为客观地分析了美国电影对中国电影业造成冲击的各种原因，首先，本论文从造成冲击的客观原因入手，分别指出了国产电影是因为电影本身质量不及美国电影、中国电影业的市场运行机制不完善以及结构不协调等原因，使中国电影业倍受美国电影的冲击。在分析客观原因后，本论文进而论述了美国电影对中国电影业造成冲击的主观原因：一方面，中国观众的口味日趋欧美化使中国电影流失了相当一部分观众；另一方面，国人保护国产电影的意识还很淡薄，无论是国内观众、媒体，还是中国政府对于保护国产电影的意识都尚待加强。最后，论文根据已找出的几点原因，就如何使中国电影业走出困境提出了几点建设性的措施。
关键词：美国电影;中国电影业;冲击;电影质量差距;主观原因
Abstract
This thesis aims at the study of the causes of impact on Chinese movie industry made by American movies. Firstly, it analyzes the objective causes that bring impact on Chinese movie industry: on the one hand, there is a big disparity between Chinese movies and American movies’ quality; on the other hand, the market operation mechanism of Chinese movie industry is not balanced. Then, this thesis analyzes the subjective causes of the impact on Chinese movie industry made by American movies: Chinese people’s taste of movies are getting increasingly Americanized and Europeanized; Chinese people, domestic media and the Chinese government have not been fully aware of the importance of protecting Chinese domestic movies. At last, based on the causes that have been pointed out, this thesis tries to arrive at the conclusion involving suggestive strategies that can help Chinese movie industry step out of the awkward situation.
Key Words
American movies; Chinese movie industry; Impact; quality disparity of movies; subjective causes
Introduction
As a super power, America is not only superior in politics and economics but also in culture. Today, people can see American culture flood here and there all over the world. Especially when the speed of globalization is faster and faster, there are more and more global village citizens follow the Americans’ ways of living, Americans’ diet, their style of wearing, their ways of spending leisure time, and they also follow their great movies. Many Chinese are a branch of these global village citizens. As investigation suggests that: “Nowadays, American movies attract Chinese people much more than Chinese domestic movies do.” American movies really bring a lot of impact on Chinese movie industry today.
Below there is a group of data that can tell what a big punch American movies, especially movies from Hollywood has given Chinese movies, and how many box office receipts they swept off from Chinese people’s pockets.
From year 2000 to 2004, American movies account for 40 to 50 percent of 4,332 Chinese imported movies, and among the imported movies, exhibited in theaters, there are 53 percent movies are American movies in recent years.
目录：
AbstractI
Key WordsI
摘 要II
关键词II
Introduction1
Ⅰ. Disparity Between American and Chinese Movies2
A. Disparity Between the Two Countries’ Movie History2
B. Disparity Between the Two Counties’ Technologies of Making Movies4
C. Disparity in the Two Countries’ Movie Studios6
D. Disparity of Investments Between Two Countries’ Movies8
E. Differences in Market Operation Mechanism Between the Two Countries9
Ⅱ.The Subjective Causes — Chinese People’s Preference for American Movies12
A. Chinese People’s Taste of Movies Getting Increasingly Americanizedj and Europeanized12
B. Weak Awareness of Protecting Chinese Movies13
Ⅲ. Methods of Reducing Impact15
A. Lessening the Disparity Between American and Chinese Movie Quality15
B. Developing the Market Operation Mechanism16
C. Reinforcing Patriotism and Protecting the Country’s Movies17
Conclusion18
Acknowledgements19
Bibliography20
参考文献：
Barry R. Litman . The Motion Picture Mega-Industry [M]. 北京:清华大学出版社. 2005.
Charles Musser. The Emergence of Cinema: The American Screen to 1907[M]. New York: Scribner’s. 1991.
Douglas Gomery. “Hollywood’s Business” in American Media [M]. Washington, DC: Wilson Center Press. 1989.
Douglas Gomery. Shared Pleasures: A History of Movie Presentation in the United States[M]. Madison: University of Wisconsin Press. 1992.
Giannetti, Louis. and Scott Eyman. Flashback: A Brief History of Movie [M]. New York: Prentice- Hall.1986.
Jean Folkerts & Stephen Lacy. The Media in Your Life [M]. USA: A Pearson Education Company. 2001
Nicholas Negroponte. Being Digital [M]. New York: Alfred A. Knopf. 1995.
Richard Campbell. Media and Culture [M]. USA: Patricia Rossi. 2003.
Russell Merritt. Nickelodeon Theatres, 1905-1914: Building an Audience for the Movies in the American Movie Industry [M]. USA: Patricia Rossi. 1993.
Thompson. Movie Art [M]. New York: Scribner’s. 1995.
高铖．中国大陆电影产业的市场结构集中度分析[J]．北京电影学院报，2007，(2)．
高铖．中国电影产业化发展的必然逻辑及其政策含义[J]．理论前沿, 2007，(3)．
郭莉．梦圆产业化电影[J]．投资北京．2006，(3)．
黄广明．给导演们钱，不如给创作空间[J]．南方人物周刊, 2007,(1)．
[15 ] 许虎林．商品经济条件下中国电影业发展出路探析[J]. 电影文学, 2007, (1).
[16] 蓝爱国．后好莱坞时代的中国电影[M]．广西：广西师范大学．2004
[17] 赖惠民，电影营销三部曲[J]．公关世界, 2006, (9)．
[18] 罗坚．模仿跟随也需要创新[J]．信息产业报道，2006，(1)．
[19] 李扬．数字时代的大片思维[J]．当代电影，2006，(6)．
[20] 秋凤．中国动漫人才告急[J]．东北之窗，2006，(8)．
[21] 唐明生．思辨对话：超越大荧幕(M)．上海：上海三联书屋．2005．
作者点评：
论美国电影对中国电影业造成冲击的原因
Hollywood’s time has finally come. Facing the big impact made by American movies, Chinese movie industry should wake up. In this competitive worldwide movie market, the “big wolf’s” coming has made Chinese movie industry be in a more awkward situation. The first step for Chinese movies to go out of this awkward situation is to know why American movies can impact on Chinese industry much. To solve this problem, this thesis states the following objective causes and subjective causes. The objective causes include: 1) there is big disparity between Chinese movies and American movies’ quality; and 2) these two countries hold many differences in the market operation mechanism and American movie industry has a perfect system of marketing their movies. The subjective causes include: 1) the Chinese people’s taste of movies are getting increasingly Americanized and Europeanized; and 2) the Chinese government, media and audience just are not fully aware of the importance of protecting domestic movies. Only when all of these problems are solved, can Chinese movie industry step out of the awkward situation and turn to a new page of its bright future.