从食品安全报道看媒介监督效果

论文编号:WHCY034 论文字数:12968,页数:15 附任务书,开题报告,外文翻译,文献综述

 摘要：近年来，有关食品安全的新闻成为大众传播媒介的抢手货。越来越多的食品安全报道呈现在受众以及消费者面前。这一方面是因为民众对食品的安全性有着越来越高的要求，另一方面也因为市场经济下大众媒介的盈利目的日益凸显。本文选取三鹿奶粉事件和广元橘子蛆虫事件为案例，通过总结媒介媒体对两大案例报道所产生的影响，结合舆论引导、谣言产生、媒介监督等传播学理论分析分析媒介在食品安全报道中承担的媒介监督责任的履行情况，最后站在产业的角度提出合理可行的媒介运行的意见建议，使得新旧媒体能通既满足了其作为企业所与生俱来的营利性需求，也坚持了其作为社会环境监督者、舆论方向引导者所应有的公益性、公正性。
 关键词：食品安全；媒介监督；传媒产品
 
 
STUDY THE MEDIA WATCH EFFECT IN THE ASPECT OF FOOD SAFETY
 
 Abstract:In recent years, food safety information to become a popular commodity in mass media. More and more reports of food safety and consumer show in front of the audience. This is because people have a food safety increasing demands, on the other hand because of the market economy of the mass media purposes is becoming increasingly prominent. This paper selects Sanlu milk powder incident, and Guangyuan orange maggot incident as cases, by summing up the two cases of media coverage media impact, combined with the media guide, rumors arise, media monitoring and other communication theories analysis of media reports on food safety commitment oversight responsibility for media fulfillment, and finally standing on the standpoint of industry, the media is running reasonably practicable opinions and suggestions made through both old and new media can meet as a profit-making enterprises inherent demand, but also upheld as a social environment, supervisor, public opinion, who should have to steer the public welfare, fairness.
 Key words: public opinion, public crisis management, mass incidents

目  录
绪论 1
一、食品安全事件报道回顾 1
（一） 鹿奶粉事件 2
（二） 广元橘子蛆虫事件 2
二、媒体对两大食品安全事件报道产生的直观影响 3
（一） 鹿奶粉事件中的媒体直观影响 3
（二） 广元橘子蛆虫事件中的媒体直观影响 3
三、媒介监督的作用机制分析 4
（一） 鹿奶粉事件 4
 1.三鹿奶粉事件全过程 4
 2.从议程设置理论看大众传媒发挥的作用 6
（二）广元橘子蛆虫事件 7
 1.谣言的产生机制 8
 2.信息技术发展对其影响 8
 3.大众传媒的拟态环境 8
四、媒介监督不到位的根本原因 9
结论 10
致谢 11
参考文献 12